Speed and flexibility are the PR requirements for taking breaking news and making it your own.
Digital & Technology
Social Media Report Card: Two Smaller Airlines Build Strong Social Customer Bonds via Thoughtful Content
April 9th, 2012 by Huma GruazA comparison of two niche airlines’ social media programs clearly shows that corporate values, benefits and differentiators can be successfully communicated via social platforms.
Adaptation Essential to Reaching Digitally Savvy Audiences
April 5th, 2012 by Regina D'AlesioThe methods of engaging customers and clients keep changing dramatically, says Albe Zakes of "upcycling" company TerraCycle.
4 Best Practices for Smarter Global Digital Communications
April 5th, 2012 by Sabrina HornCombining a global strategy with local expertise is the key to success when implementing communications campaigns on a broad scale.
4 Best Practices for Smarter Global Digital Communications
April 5th, 2012 by Sabrina HornCombining a global strategy with local expertise is the key to success when implementing communications campaigns on a broad scale.
5 Tips for Creating an Effective and More Personal Podcast
April 5th, 2012 by Scott Van CampA podcast can be a great way to provide content to consumers on the go, and if used properly, can help boost your communications efforts.
Yankees Win Again—on Social Media
April 5th, 2012 by Steve GoldsteinSocial media analysis from Banyan Branch shows that the Yankees are by far the most popular MLB team on Facebook; the tech-savvy San Francisco Giants are the most active team on Twitter.
Yankees Win Again—on Social Media
April 5th, 2012 by Steve GoldsteinSocial media analysis from Banyan Branch shows that the Yankees are by far the most popular MLB team on Facebook; the tech-savvy San Francisco Giants are the most active team on Twitter.
Now on Android, Instagram Creates Compelling Visuals for Brands
April 4th, 2012 by Bill MiltenbergWant to further connect with consumers and create powerful brand stories worth 1,000 words? Look no further than Instagram.
Now on Android, Instagram Creates Compelling Visuals for Brands
April 4th, 2012 by Bill MiltenbergWant to further connect with consumers and create powerful brand stories worth 1,000 words? Look no further than Instagram.