Digital & Technology

Social Media Summit/Taste of Tech speaker Paull Young of charity: water advises PR pros to begin with senior leaders’ business goals when measuring results.

Crafting the perfect message is not enough—PR pros must use SEO tactics to make those message visible on the Web.

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline.

A new Ginger Consulting study shows that influential, ahead-of-the-curve women view their smartphone as their essential lifeline.

Burson-Marsteller’s Dallas Lawrence lays out some Twitter to-do’s for managing a crisis.

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.

Despite the growing popularity of social networks, the e-mailing of press releases is not abating.

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.

The shift toward all media outlets operating in real time, engaging with their audiences on social media platforms and generating online video presents the PR pro with more opportunities than threats.

While social media is transforming how nonprofits communicate with stakeholders, many organizations lack the digital tools to properly manage their social platforms.