Digital & Technology

Internet Content Drives Consumer Decisions

January 25th, 2013 by

In 2012, online reviews, retailers’ websites and friends and family all had big gains from 2010 as the top sources for buying information.

Enter PR News’ Ultimate Workspace Pinterest Contest

January 25th, 2013 by

Pin the things you’d want in your ultimate workspace to win entry to PR News’ Jan. 30 Pinterest Webinar—a $379 value.

Infographic: How Small Businesses Can Use Pinterest

January 23rd, 2013 by

Pinterest helps organizations large and small connect with the most fundamental driver of consumer decision-making: emotion.

Beyond Impressions: 8 Tips for Measuring Your Media Relations Efforts

January 22nd, 2013 by

Allyson Hugley of Weber Shandwick provides eight suggestions for moving media metrics beyond advertising value equivalents, and even media impressions.

Love Thyself, Love Thy Brand: Exploring Brand/Consumer Attachment

January 22nd, 2013 by

A Northwestern University experiment unveiled how critical editorial affects students’ opinions of two major brands: Facebook and Starbucks.

Reputation and the News Media: 5 Research-Driven Insights

January 22nd, 2013 by

DePaul University’s Matthew Ragas examines, through academic research, how much of what we learn about a brand comes to us second-hand courtesy of the media.

As Social Media Evolves, Facebook May Hold the Most Promise for the Future

January 21st, 2013 by

Facebook allows consumers to help shape a brand’s narrative. What could be better than that?

Recalling Daniel Edelman: 4 Lessons Learned From a PR Titan

January 17th, 2013 by

Ned Barnett provides four lessons that the he learned from competing against the legendary Daniel J. Edelman.

Poll: The Proverbial Follow-Up: Help or Hindrance to PR Pros?

January 17th, 2013 by

We’re curious about your thoughts on how long PR execs should wait to follow-up after an email pitch, or whether it’s worth the energy.

Is Subway’s Short Footlong a PR Mess?

January 17th, 2013 by

A slighted Subway customer posted a photo of his 11-inch sub on the chain’s Facebook page, which traveled all the way to the cover of the New York Post.