Digital & Technology

This was inevitable, or long overdue depending on whom you ask: Sesame Workshop, the nonprofit producer of “Sesame Street,” and the children’s speech recognition company ToyTalk are joining forces to explore how to use conversational technology to teach preschool literacy.

For marketers who work with TV—especially those pining over Tumblr’s millennial-dominated audience—a Tumblr collaboration can deliver a different, lasting way of extending a show beyond it’s standard runtime.

So much of the communications practice is dedicated to understanding, deploying and mastering digital communications tools. But it turns out that traditional principles still pack a significant PR punch.

If brands and organizations want to get their messages in front of millennials they’re going to have to ramp up their mobile communications and cater their conversations to the small screen.

As an official sponsor of the FIFA World Cup, the Coca-Cola marketing campaign for the 2014 FIFA World Cup Brazil was built upon the notion that the competition is the “World’s Cup,” with the goal to create the most inclusive, engaging and participatory Coca-Cola World Cup campaign to date.

As the primary storytellers in your organization, it would make sense that PR executives would own the strategy and the budget for their company’s content marketing initiatives. Why, then, is that so rarely the case?

If you want to make your home the No. 1 destination in your neighborhood this Halloween, then load up on Skittles. According to social analytics provider StatSocial, the Mars Inc.-owned treat is the most influential candy brand on Twitter.

Breaking through the proverbial clutter online is one of the biggest challenges facing communicators. The challenge grows more acute when there’s a holiday that brands and organizations want to leverage to boost their visibility. With its new “Halloween Hills” experience, Target is killing two birds with one stone.

Over the past decade, the field of public relations has evolved into a real-time, fast-paced practice. Yet, even within this evolution, the effectiveness of telling an organization’s story has remained a steadfast rock.

Winner: Sam Ford, Peppercomm As the Director of Audience Engagement at Peppercomm, an award-winning strategic communications/marketing firm, Sam Ford helps clients think about how to better tell stories that matter to the publics they seek… Continued