Digital & Technology

PRNEWS sat down with Morning Consult for an inside look at its latest Fastest Growing Brands report. The discussion provides PR pros with information regarding Gen Z and traditional media consumption, tips for earned media in the era of AI, and the big impact of TikTok. 

The next time a client asks, “Can we use ChatGPT for this?” Don’t just answer yes or no. Show them how it can fit into a strategy only you can deliver.

AI is a readymade solution for scaling. For the price of a ChatGPT subscription, the firm expanded capacity immediately in a way that could also easily cut back without impacting the team.

LinkedIn is a great place to break business news. But the facts are only half the story. If your executives are sounding more like a press release than like the unique human they are, it’s time for a refresh.

What makes this updated guidance on AI ethics different is its shift in perspective. The PRSA document reframes PR pros as active governors of AI adoption rather than cautious users.

2025 PRSA ICON gathered comms professionals, educators and students to explore themes on impactful storytelling, industry ethics, leadership and reputation in polarized times, and the effect of technology on the profession. 

Learn how to navigate AI crisis challenges by focusing on transparency and aligning AI use with brand values.

AI excels at the “what,” undoubtedly, but still struggles with the “why” and “what’s next when it comes to utilizing media intelligence.

Michael Brito, Global Head of Data + Intelligence at Zeno Group, discusses how AI’s interpretation of sentiment doesn’t always mirror the original source, potentially amplifying negative viewpoints.

Generative AI services like ChatGPT, Microsoft Copilot and Google Gemini are changing how we search for and access information. But each gen AI service prioritizes search results differently. A column from Steve Smith, Associate Partner at Voxus PR, examines how each platform differs and tips for companies moving forward.