Today, good management of a crisis means avoiding being named the “Most Hated Person in the World.”
Crisis Management
Party City Gets a Dressing-Down for Facebook Censorship
September 28th, 2015 by Mark RenfreeParty City has not responded to claims that it removed customer feedback from its Facebook page after a customer penned a letter detailing her issues with the gendering of the store’s Halloween costumes.
How to Build the New, Trusted VW: 4 PR Views
September 28th, 2015 by PRNEWSWe ask 4 PR pros to discuss Volkswagen’s future.
The Week in PR
September 28th, 2015 by PRNEWSFormer Twitter News Chief Joins Weber Shandwick: We’ll admit a bias. We’ve known former Twitter global news chief Vivian Schiller for years, having met her at the dawn of the digital age, when she ran with
Corporate Cyber Shaming Survival Guide
September 23rd, 2015 by Chris JonesRegardless of where a crisis starts, the real-time nature of digital media means that social conversations will move faster than your company can make decisions.
How to Plan for the ‘Golden Hour’ in Crisis Communications
September 16th, 2015 by Gene GrabowskiIn incident management, just as in emergency medical care, what you do in the first 60 minutes, or the Golden Hour, often determines whether your event remains manageable or erupts into a full-blown crisis.
Redskins Twitter Fail Is a Lesson and a Reminder to Communicators
September 3rd, 2015 by Richard BrownellGood communicators know the rules of what and what not to do on Twitter. But let’s assume a bad tweet has escaped out into the world. How do you recover?
The Ideal Crisis Response Team for Communicators
September 1st, 2015 by Andrew Blum, AJB CommunicationsMaking up a plan when a crisis hits will leave you several steps behind as it escalates. Here is how a crisis PR team should be structured to be ready in minutes.
7 PR Leaders Weigh In on Way Ahead for Subway
August 31st, 2015 by Seth ArensteinWe asked PR thought leaders how they would counsel Subway during the next 3-5 months.
In Crisis PR the Best Measurement May Be No Measurement
August 26th, 2015 by Seth ArensteinAs we know, without the proper context and narrative, numbers can lie. In addition, some things PR people do are difficult or perhaps impossible to measure in a standard way.