When the Makovsky Wall Street Reputation Study began four years ago, the financial sector was just beginning to heal after being bruised and battered.
Crisis Management
Top 3 Considerations for the Crisis PR Environment in 2015 and Beyond
November 20th, 2015 by Ian James WrightThis ain’t your father’s crisis PR. It’s time to adapt.
Facebook Responds to Criticism of ‘Safety Check’ Disparity
November 16th, 2015 by Seth ArensteinFacebook took the high road when criticized about why it failed to activate Safety Check for Beirut but did so for Paris.
Coca-Cola, KIND Execs Discuss Link Between Products, CSR and Transparency at PRSA Day 2
November 9th, 2015 by Seth ArensteinGreen Bay Packers head coach Vince Lombardi once said, “It’s not whether you get knocked down, it’s whether you get up. The greatest accomplishment is not in never failing, but in rising again after you fall.” The same can be said for brands.
2015 Digital PR Awards: Digital PR Team of the Year – Nonprofit
November 9th, 2015 by Chris SeymourWinner: UN Foundation The job of the United Nations Foundation’s Digital Public Relations team is to help tell the ongoing story and accomplishments of the UN Foundation and more than a dozen of its campaigns… Continued
Command-and-Control Political Brands Have Plenty to Learn From Chipotle
November 9th, 2015 by BY Katie Paine, CEO, paine publishingIn this Instagram / YouTube –fueled media environment, we should know by now attempting to control your message generally leads to more headlines and bad press.
A Social Media Checklist for Your Crisis Communications Plan
November 4th, 2015 by Steve GoldsteinIn this excerpt from PR News’ Book of Crisis Management Strategies & Tactics, Vol. 8, Ann Marie van den Hurk lists six recommendations for integrating social media into every crisis scenario your brand or client might face.
3 Things Chipotle’s Done Right Post-E. Coli—and a Few Misses
November 2nd, 2015 by Seth ArensteinHow Chipotle has reacted to a possible E. coli outbreak in six of its outlets.
6 Rules to Live by When a Social Media Meltdown Threatens Your Brand
November 2nd, 2015 by BY ANN MARIE van den HURK, PRINCIPAL, MIND THE GAP PUBLIC RELATIONSSocial media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.
Marketing-PR Collaboration Tops the List of Most Important New Direction for 2016 Success
October 27th, 2015 by Diane SchwartzWhat happens when you gather more than 400 of the best communicators in a room and ask them to share best advice? It’s no surprise that you get really smart answers worthy of a blog.… Continued