It’s a constant question facing communicators and the brands and organizations that employ them: When do you react to a situation and when is it best to say nothing or almost nothing? Apple is remaining relatively silent about its FaceTime bug, though it quickly acknowledged the situation and disabled Group FaceTime. Was this the right way to go?
Crisis Management
Here’s How KFC Prepares for a Crisis
January 28th, 2019 by Jim AlkonCould you ever imagine likening a cross-department crisis management unit to a basketball team? Here’s how KFC’s Tori Carter sees it: a coach at the top, to draft players and call the shots; everyone on the bench ready to go in; and the players on the court, determined by their specialty and the game situation.
Can Google’s Open Culture Deal with its Secretive Side?
January 25th, 2019 by Seth ArensteinThe bar is raised when a company prides itself on its open culture and encourages employee feedback. Google is discovering that corporate culture is a living creature that needs care and feeding. Some of the activities the company is alleged to have done seem to run counter to the image Google seeks to create.
The PR News Checklist: 9 Tools to Prepare for Any Crisis
January 9th, 2019 by Justin JoffeHere are some of the tools that communicators will be speaking about at our Crisis Management Summit, Feb. 27-28 at the Eden Roc on Miami Beach
Public Speaking Advice for the CEO in Crisis
January 4th, 2019 by Seth ArensteinA legend in the auto industry, Carlos Ghosn has called a Tokyo jail cell home since before Thanksgiving. The former Nissan and Mitsubishi Motors chairman allegedly failed to report millions of dollars in income. He might get the chance to speak in public next week. What should he, or other CEOs in hot water, say in such a situation?
Botched Crises of 2018 Show the Need for Speed, Transparency in 2019
January 1st, 2019 by Katie Paine2018 was a blockbuster year, but only if measured in the number of boneheaded moves brands and executives made time after time. The surfeit of poor crisis responses has provided myriad lessons that should be used in 2019, Katie Paine argues.
How the Motion Picture Association Uses a Simple Planning Sheet to Prepare for Crisis
January 1st, 2019 by Seth ArensteinEffecitve crisis response is a combination of advance planning and good decision-making during the crisis. For the first Stealable Slide of 2019 we turn to a time-saving tool designed to help organizations and brands plan their crisis response.
Takeaways and a Special Note About PR News’ Crisis Summit in February
January 1st, 2019 by PRNEWSIn each edition of PR News we highlight takeaways from select articles as well as important additions to the PR News Resources Center.
PR Lessons Learned from the 2018 Political Scene
December 31st, 2018 by Arthur SolomonVeteran PR pro and former journalist Arthur Solomon offers the second of his two-part series about the valuable lessons communicators can learn from federal government communications. Pulled from 2018’s headlines, the examples he uses offer lessons in ethics, crisis and other PR activities.
A PR Pro Picks 2018’s Best PR Crises [VIDEO]
December 21st, 2018 by Seth Arenstein‘Tis the season for best of lists. PR is not different. Some communicators spend down time debating the top PR crises of the year. That’s the crux of this short video from Ashley McCown, president of Solomon McCown. See if you can guess what her top 5 PR crises of 2018 are before you view the video. A few hints: not all are examples of poor crisis management and her top crisis is the toughest to guess. Good luck.