Crisis Management

On the Offense: How to Evaluate Your Crisis Plan

December 4th, 2019 by

The experts we talk to routinely stress the importance of having a crisis plan. Of course, it’s not enough simply to do the initial work—we must revise mindfully and make important adjustments. Join PRNEWS on Dec. 10 for Crisis Webinar: Why a Strong Defense is the Best Offense featuring representatives from Hyatt, Virginia Commonwealth University and Devine + Partners.

Father of PR Employed Principles That Communicators Use Today

December 1st, 2019 by

This is one in a series of articles about the history of PR as part of our celebration of PRNEWS’ 75th anniversary. The series is part of a partnership with the Museum of Public Relations. This article looks at Ivy Lee, considered the father of PR. Some 100 years ago Lee established foundations for much of what PR pros do to this day. The list includes the press release, crisis communications and branding, which he did for John D. Rockefeller.

Tips from the Crisis Firing Line: A Communicator Speaks

November 25th, 2019 by

Imagine a crisis resulting in a death is part of your first day on the job as a communicator. That was the case for David Gaier, a former chief of communications at NRG Energy. He offers lessons learned and crisis preparation tips after years on the job.

Crisis Prep: 7 Essential Features for a Fool-Proof Crisis Plan

November 13th, 2019 by

No one needs to tell a communications team twice that if “you fail to plan, you plan to fail.” Creating a strategy which not only allows for a defensive response when something hits, but an anticipatory plan of possible situations, provides an offense your organization can depend on. Join PRNEWS on Dec. 10 for a crisis webinar: “Why a Strong Defense is the Best Offense.”

Some Key Crisis Lessons From PRNEWS 2019 Summit

November 8th, 2019 by

We can’t wait for our 2020 Crisis and Measurement Summit, taking place February 25-26 at Miami’s Downtown Hilton. Sure, maybe part of that has to do with the idea of flying down south for the winter. But moreover, we were thrilled to see such a turnout at this past February’s inaugural crisis summit—a sellout crowd that flocked to Miami Beach for two days of real talk about every stage in crisis prep and recovery. Ahead of this year’s summit, let’s look back on a few takeaways that changed the way we, and our audience, think about measuring, communicating, and staffing around a crisis. 

PR Lessons from G/O Media’s Fallout with Deadspin Staff

November 7th, 2019 by

We’re guessing the sudden and untimely death of Deadspin (no pun intended) as a purveyor of no-holds-barred sports and social commentary will provide a case study for business students in what not to do with a successful endeavor. This post, from PR pro Dave Dykes and PRNEWS staffer Nicole Schuman, argues that the incident also offers a bevy of PR lessons.

Can Airbnb Convince Users of Safety after the Orinda Shooting?

November 5th, 2019 by

Airbnb gives users a lot of freedom. It allows people to become entrepreneurs and host strangers in their homes. In addition, travelers can forgo expensive and occasionally bland hotels for the comforts of home, or the adventures of living as a local. But with freedom comes responsibility. After a tragic event occurred at one of its host properties, the company worked quickly to limit the PR damage.

62% of Organizations Have PR Crisis Plans, Just 49% are Updated; Cyber Crime Lacks Attention

November 1st, 2019 by

PRNEWS joined with CS&A, an international crisis and risk firm, to survey the attitudes of PR pros about crisis pain points, levels of preparation and post-crisis education. While firms are doing better with their crisis preparation, there is still a long road ahead, the survey of some 200 executives found. In addition, post-crisis lessons seem way down the list, as does preparation for cybersecurity crises.

What Communications Professionals Need to Know About Data Privacy

November 1st, 2019 by

Data is critical to measurement. But what about data privacy? And why do communicators need to know about data privacy? In short, privacy laws are everywhere, argues Stephen Payne, the veteran communicator at Feld Entertainment who now also has responsibility for privacy. PR pros can benefit from at least a basic understanding of how data privacy laws work, he writes.

From JUUL to Facebook, Self-Regulation is Always Bad PR

October 31st, 2019 by

JUUL Labs, the ubiquitous e-cigarette manufacturer, find itself in a free fall more than one year after our blogger praised the company for its PR acumen. The lesson that’s emerged from JUUL, Boeing and Facebook is that self-regulation is rarely a good idea and could lead to deaths. And death is bad PR.