Crisis Management

Emergency Checklist

Climate Change Requires Comms Pros to Adapt

August 30th, 2023 by

In honor of the upcoming National Preparedness Month in September, PRNEWS decided to take a look at crisis from a climate change point of view.

Maui Fires Should Prompt Drills, Updates to Your Crisis Communication Plan

August 15th, 2023 by

Whenever a large-scale natural disaster strikes, the response is criticized as too little, too late, ill-prepared or inadequate. As we watch the devastation of the Maui fires, we see climate change is impacting when, where and how significantly natural disasters will threaten life and property.

Conflict assistance and negotiation management with third party help vector illustration.

Responding When a Third Party’s Crisis Impacts Your Org

July 24th, 2023 by

Almost every company has been there: a partner, otherwise completely unknown to your end consumer, plays a critical role in the trust, reputation and relationship cultivated with that client or customer. But what happens when that unseen, and most likely unfamiliar, third party entity faces its own crisis that precludes it from meeting the expectations of your stakeholders?

Picture of Joshua Galper, partner and cofounder at Trident DMG who is a guest discussing litigation and PR on LinkedIn Live for PRNEWS

[VIDEO] PRNEWS Live Discusses PR and Litigation Communications

July 19th, 2023 by

Josh Galper, Partner and Co-Founder at Trident DMG joined PRNEWS to discuss litigation, PR and communication strategies before, during and after a crisis.

McDonald's Grimace Shake recently launched a menacing TikTok trend.

Top Tips: How to Navigate a Negative Viral Trend

July 5th, 2023 by

Inspired by the McDonald’s response to the Grimace Shake challenge, we asked communicators what to do if your product is misused or misinterpreted, AND that goes viral?


PR Roundup: Alito Pivots, the OceanGate Tragedy and a Tech Billionaire Cage Match

June 23rd, 2023 by

This week saw unexpected media pivots from a political public figure and a devastating end to a story many followed around the globe. Communicators continue to need to be prepared for anything. 

A man is trying to interview another man who is pushing him away, and yelling into a phone, in an attempt to go rogue from the original message

What to Do When Your Client Goes Rogue

June 13th, 2023 by

The public has seen its share of oversharing go badly. This includes CEOs, managers, and even brand social media accounts going rogue—a PR professional’s worst nightmare. 

The Empire State Building disappears in an orange haze due to the Canadian Wildfire smoke clouds drifting over the Northeastern U.S.

PR Roundup: Smokey Skies, the PGA Surprise and Licht Leaves

June 9th, 2023 by

Smokey orange skies and disappearing skyscrapers, PGA going back on its moral promises and another upheaval of executives at a major news network made for a chaotic week in the latest PRNEWS PR Roundup. 

Target logo

PR Roundup: DeSantis Campaign Launch, Backlash for Target, Remembering Uvalde

May 25th, 2023 by

This week our PR Roundup looks at a disastrous campaign launch for Ron DeSantis and backlash for Twitter, the importance of remembrance and the latest conservative outrage aimed at Target.

Trump and CNN anchor Kaitlan Collins on Town Hall

PR Roundup: CNN Touts Trump, COVID Emergency Ends, Best Times to Post on Social

May 11th, 2023 by

Learn how CNN, the COVID emergency ending and social media times are impacting public relations this week.