Crisis Management

Now senior leaders’ own conversations with an LLM could be used to argue guilt or innocence. Now not only have lawyers been put on alert, but so should communication professionals.

Strip away the torches, Buffs and meager rations, and “Survivor” reveals itself as a case study in high-stakes communication.

From the CDC’s struggle to communicate about hantavirus, to LinkedIn’s rise as a must for AI visibility, to a PR firm that turned a viral internet moment into a People magazine hit—good communications strategy isn’t just about what you say, but when and where you say it.

PR Roundup examines the reputational risks of rolling back employee benefits at Zoom and Deloitte, Tim Cook’s departure from Apple after 15 years and what Edelman’s latest Trust Barometer reveals about the state of health information.

Drawing on years of experience, including her former role as Chief Communications and Corporate Responsibility Officer at T-Mobile, Janice Kapner, CEO and founder of Kapner Perspectives Group, discusses how to build trust and navigate change in today’s fast-paced environment.

PRNEWS has unveiled the 2026 Top Women in PR & Communications honorees—a group of 120 leaders driving innovation, influence and impact across the communications landscape.

A structural shift is underway in crisis communications, and reputational risks are rising significantly with the adoption of AI technologies.

This week’s PR Roundup looks at a new credentialing push to professionalize influencer marketing, Justin Bieber stealing the Coachella conversation and troubling new data for philanthropy’s reputation.

PR Roundup features the McDonald’s CEO who can’t seem to catch a social media break a new report revealing which brands are most influential, and a jar of Nutella spread that accidentally became the most talked-about brand in the universe.

Banana Ball’s handling of one recent story holds just as many lessons about the value of restraint and discipline in communicating through a crisis.