Crisis Management

Most organizations and businesses are well aware of when a crisis is on the horizon. Some put their heads in the sand and hope no one notices, others face the problem head-on, planning for every contingency.

Thanks to the 24/7, social media-fueled PR environment, the pressures of PR have never been greater.

Recovery from a crisis depends on how well an organization changes, how well it communicates that change and how well-inoculated it was before the crisis began.

Like it or not, there will be tweets by your brand’s followers that cry out for a response. Here, three social media specialists discuss the process they go through in answering both bad and good Twitter posts.

Even if you have plenty of time to prepare for the possible outcomes of a court or regulatory ruling, it still takes cool nerves and fast action to align your messages for different groups of stakeholders.

Data security incidents are causing consumers to think twice about doing business with brand victims. That’s why PR should be front and center in pre- and post-security crisis efforts.

Understanding the pressures that your leader faces daily will help communicators become trusted strategic advisors.

The Yahoo communications team could have been more consistent and transparent in communicating with employees during its crisis involving (now former) CEO Scott Thompson.

Integrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.

Anticipating potential hurdles and creating functional backup plans are keys to overcoming on-site event problems—which are almost guaranteed to happen at large-scale events.