Data security incidents are causing consumers to think twice about doing business with brand victims. That’s why PR should be front and center in pre- and post-security crisis efforts.
Crisis Management
Hacking at LinkedIn Highlights PR’s Critical Role in Data Breaches
June 18th, 2012 by Scott Van CampTip Sheet: Want the CEO’s Ear? Learn What Makes Her Tick
May 21st, 2012 by Jim LukaszewskiUnderstanding the pressures that your leader faces daily will help communicators become trusted strategic advisors.
Yahoo Résumé Crisis Underscores Need for Solid Bond With Employees
May 14th, 2012 by Scott Van CampThe Yahoo communications team could have been more consistent and transparent in communicating with employees during its crisis involving (now former) CEO Scott Thompson.
Twitter Paid Products: A Little Knowledge Could Supercharge Your Social Outreach
May 7th, 2012 by Scott Van CampIntegrating Twitter’s free and paid offerings is an underused way to reach a wider group of users or spark engagement from existing followers.
How to Prevent Event Snafus With Proper Planning
May 7th, 2012 by Amy RussAnticipating potential hurdles and creating functional backup plans are keys to overcoming on-site event problems—which are almost guaranteed to happen at large-scale events.
Media Relationships a Big Factor in Taking on Controversial Clients
May 7th, 2012 by Scott Van CampThree PR agency heads discuss the issues that come into play when deciding whether or not to take on a controversial client.
Wal-Mart Crisis Underscores Need for Strong Corporate Governance
April 30th, 2012 by Scott Van CampAs a rash of crises threatens corporate reputations and leadership, organizations must prove their commitment to cooperate with authorities and work toward resolutions.
‘Kony 2012’ Controversy Puts Spotlight on Crisis Response Time
March 26th, 2012 by Scott Van CampInvisible Children’s CEO responded quickly and efficiently to public critiques of his organization, but there are times when a quick response to a crisis can serve to inflame rather than cool down a situation.
Will a New CEO Help Johnson & Johnson Regain Its Mojo?
February 22nd, 2012 by PRNEWSThe news that Johnson & Johnson’s longtime CEO Bill Weldon is stepping down as of April 1 has the business world buzzing: Is the 63-year-old Weldon’s departure and the appointment of Alex Gorsky as the… Continued
Image Patrol: Komen Foundation vs. Planned Parenthood: Proper PR Wins Out
February 13th, 2012 by Katie PaineIn a PR crisis for the ages, Katie Paine gives Susan G. Komen for the Cure mostly failing grades, while Planned Parenthood gets excellent marks for its response.