Crisis Management

When I started out in journalism—in daily newspapers—every so often you’d have a colleague opt out of the reporter’s life and move into PR instead. It always seemed like a loss, because some of those… Continued

When UPS wanted to make the public aware of its sustainability and energy-saving practices, the PR team knew it needed to tell an interesting story to showcase its efforts.  It has always stuck with me… Continued

Men’s lifestyle magazine, Esquire, had an unfortunate technical glitch with its website on Sept. 11 and responded with a disingenuous tweet that sent some people reeling.

PR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City.

This week, Business Insider fired its “brogrammer” CTO, Pax Dickinson, after media outlets shed light his repeated racist, sexist and homophobic tweets. But why did it take a public outcry for the publication to let him go?

Sure, Anthony Weiner was toast electorally weeks ago. And now that’s he’s officially been bounced from the Democratic primary, it’s likely we’ve seen the last of Weiner, at least politically.

PR News on Tuesday, Sept. 10, 2013, celebrated the winners and honorable mentions of its PR Agency Elite Awards at the Grand Hyatt in New York City. The awards set benchmarks of excellence in client PR efforts, as PR agencies were recognized for their work in 23 practice areas.

Winner: APCO Worldwide By sticking with a formula consisting of a global 24/7 team committed to client services, APCO Worldwide helps brands to navigate crises and preserve their reputations. The Washington, D.C.-based agency is conditioned… Continued

Winner: MWW MWW takes its clients’ reputations pretty seriously. Nothing Earth-shattering there; all PR agencies say that. But MWW goes well beyond bromides about clients’ reputations, thanks to the agency’s Total Stakeholder Approach. It’s a… Continued

If your client doesn’t look polished and speak well, all of the messaging you perfected loses value.