While financial PR pros still face an uphill battle in rebuilding their organizations’ reputations, the crisis mode is largely over, replaced by new, more effective messaging.
Crisis Management
How to Be Ready for a 60 Minutes Moment
May 16th, 2011 by Sally WilliamsonIs your executive team ready to handle the heat from the media? Here are three key qualities—plus coaching points—that your leaders must possess in times of crisis.
Image Patrol: Southwest Airlines vs. Go Daddy: Proactive Approach Rules Again
May 2nd, 2011 by Katie PaineThe responses of Go Daddy and Southwest Airlines to their respective crises couldn’t be more different—one is listening and the other is talking louder. Guess which company gets the better grade?
Charting the Industry: Bridging the IR/PR Crisis Disconnect
April 18th, 2011 by PRNEWSFor most PR pros, being prepared for crises is a major staple of the discipline. IR professionals, however, often don’t have an effective crisis management plan in place.
Quick Study: Execs Brush Off Green Claims—Unless It’s Their Own; 
More Americans Consume Local News the Mobile Way
April 11th, 2011 by PRNEWSâ–¶ Execs Wary of Sustainability Efforts: Results of the second annual 2011 Gibbs & Soell Sense & Sustainability Study found that Fortune 1000 executives are confident about their own green efforts but join the general… Continued
Crisis Comms Online: Keep Pushing And Please Don’t Feed the Trolls
April 4th, 2011 by PRNEWSDon’t wait until a nasty online post takes a bite out of your brand. Be proactive by creating and posting compelling content on varying domain names that will overwhelm the negative and accentuate the positive.
Tip Sheet: How to Pick the Right Crisis Comms Counsel
March 28th, 2011 by Roddy YoungIn what could be your most critical pre-crisis decision, here are some important considerations when choosing the right crisis communications help.
Risk Communication Formula: Avoid Half-Truths, Manage the Outrage
March 14th, 2011 by PRNEWSWhile crisis management is top of mind for most PR professionals, the following risk communication principles might just tip the scales from a negative to a positive crisis outcome.
How to ID and Respond to Social Media Red Flags
February 28th, 2011 by Adele CehrsMonitoring social media is your first line of defense. Here are some social media red flags that indicate you may have a PR crisis on your hands.
Crisis Drills: Operational/Comms Disconnect Is a Recipe for Disaster
February 14th, 2011 by PRNEWSIf the BP communications debacle taught us anything, it’s that operations and PR must be in lockstep with each other during a crisis. That integration can be honed through carefully planned crisis simulations.