Crisis Management

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Facebook’s Message to Investors: Look to the Stars

February 2nd, 2012 by

Facebook has been sending a loud and clear message to investors: Pay more attention to the value it will provide over the long term, and don’t get too caught up in how big it opens… Continued

An Opportunity for Pinkberry to Do Good

February 2nd, 2012 by

Try to imagine worst-case scenarios for a corporate communications team—a company’s co-founder being arrested for beating a homeless man with a tire iron would likely rank somewhere near the top of the list. That’s the… Continued

As Google+ Grows, Early Adopters Reveal Brand-Page Best Practices

February 1st, 2012 by

The new year brings a sense of optimism to PR professionals, as budgets are set, programs are under way and that new iPad is now full of great apps. But this new year also brings… Continued

Ship Crisis Affects Cruise Industry Rep

January 30th, 2012 by

In data exclusive to PR News, negative social sentiment about the cruise industry spiked the day after the Costa Concordia disaster.

Case Study: Using Twitter, American Airlines Defuses Security Incident

January 30th, 2012 by

After receiving a phone call saying a bomb was on board one of its planes, American Airlines’ social media-driven response was anything but phoned in.

PR Lessons to Be Learned From the Costa Concordia Tragedy

January 23rd, 2012 by

In this blow-by-blow communications accounting of the Costa Concordia tragedy, PR experts offer some crisis-management best practices.

Getting a Customer Price Increase Right: Come On Down, Public Relations

January 16th, 2012 by

Netflix, Verizon, BofA: Pricing crises were big in 2011, and they just might have been prevented had PR been involved in the decision-making processes.

PR News Advisory Board Roundtable: Reputation Issues Define PR in 2011; Privacy Problems in 2012?

December 19th, 2011 by

PR News Advisory Board members weigh in on the hot communications topics of the past year and predict the top trends to watch for in 2012.

Tip Sheet: Prevent the ‘Iago Effect’ From Dooming a CEO

December 19th, 2011 by

It’s the top communicator’s job to make sure a CEO doesn’t fall prey to the machinations of a "trusted" lieutenant.

Crisis Tale: Under Intense Fire, Communicator Puts Out PR Blaze

December 5th, 2011 by

Canadian liquid natural gas facility Canaport LNG puts itself to the test as it manages an invented crisis.