ChatGPT is a powerful platform that can streamline pitching processes and improve novel ideas. But starting from a point of originality is key. Our author explores how PR practitioners can leverage AI to refine our pitches rather than define them.
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PR Roundup: TikTok Ban, HARO Relaunches as HERO, Positive Media Engagement
April 25th, 2024 by Nicole SchumanThis week’s PR Roundup looks at the impact of POTUS signing a federal TikTok bill into law, Propel’s Q1 Media Barometer findings and HARO relaunching as HERO.
PRNEWS Announces Winners of 2024 Digital Awards
April 25th, 2024 by PRNEWSPRNEWS has announced the winners of its 2024 Digital Awards, which celebrates the most innovative digital communicators and campaigns.
Beyond Vanity Metrics: Data-Driven PR for Measurable Results
April 24th, 2024 by Jessica WhidtTruly turning data into actionable insights for PR requires much more than just paying lip service to buzzwords. It demands creativity, strategic thinking and a willingness to carefully examine results.
Detroit’s Renaissance: Rebranding a Reputation
April 24th, 2024 by Nicole SchumanHeadlines about Detroit have gone from riots, bankruptcy and corruption to glittering travel spreads, announcements about the city’s lowest murder rate in 60 years and the technological renaissance of the auto industry.
How Brands Win: Influencers Are Out. Advocates Are In.
April 22nd, 2024 by Aixa Bellido de LunaRemember, followers can be bought. And while influencers have status and reach, an advocate has cultivated an engaged community.
Navigating Cannabis PR With Fluctuating Legislation
April 19th, 2024 by PRNEWSIt seems we’ve been at the precipice of a cannabis tipping point for years, and we’ve finally hit it from a legal and access perspective. But how is media coverage being impacted?
PR Roundup: How Not to Interview Caitlin Clark, North American Communications Monitor and NPR’s Rollercoaster Week
April 18th, 2024 by Nicole SchumanThis week’s PR Roundup explores how not to interview Caitlin Clark, The Plank Center’s North American Communication Monitor results, and how NPR can regain public trust after a rollercoaster week.
Mastercard Chief Marketing and Comms Officer on Integrating Communications
April 18th, 2024 by Kaylee HultgrenThe blurring of lines between marketing and communications functions continues to be a top industry trend for 2024. To provide insight into how that plays out inside one of the world’s most well-known brands, PRNEWS spoke to Mastercard’s Chief Marketing and Communications Officer, Raja Rajamannar, on how the disciplines overlap, integrate and collaborate.
[VIDEO] PRNEWS Live Discusses Earth Day Hypocrisy and Return-to-Office Policies
April 17th, 2024 by Nicole SchumanPRNEWS welcomed Curtis Sparrer, Principal and Co-Founder at Bospar for a conversation regarding Earth Day and corporate values.