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While there can be pressure to adopt every new medium in the digital age, true value comes from choosing channels that best support short and long-term business goals, rather than blindly embracing the latest podcast trend.

In these videos creators and CES administrators shared what it was like to be inside the space—from hands-on experiences to candid conversations and the energy of a community gaining a louder voice at one of tech’s biggest stages.

Margot Edelman, lead of the global tech practice at Edelman, discusses the differences between tech cultures in San Francisco and New York, and Edelman’s unique value proposition in the tech public relations space.

PRNEWS spoke with Sona Iliffe-Moon, Chief Communications Officer at Yahoo, at CES 2026. They discussed the brand’s renaissance, AI credibility and trust and getting the comms team involved in the backend of AI for PR.

PRNEWS sat down with Adam Collins, the Chief Communications Officer (CCO) at Reddit, at the 2026 Consumer Electronics Show (CES) in Las Vegas, Nevada. to discuss how brands can effectively utilize the Reddit platform, especially when it comes to AI search and reputation.

From AI to IRL, CES 2026 made one thing clear: the future of communications isn’t about choosing between technology and humanity—it’s about deliberately blending the two.

These best practices outline how organizations can improve visibility inside AI search tools and integrate GEO into their broader measurement and strategy.

Many companies are now learning the hard way that communicating technical solutions about data centers alone isn’t nearly enough. Those wishing to do more than inform, or more specifically, persuade, must also tell a human story, focused on the benefits for the audience.

As 2026 approaches, it pays to take stock of everything that occurred in 2025 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year for many PR tenets including digital, crisis, media relations and more.

Rather than thinking of December holidays as a dead zone, think of it as one of the most efficient, high-signal periods of the year to reach journalists. Provided, that is, your pitch is relevant and on-point.