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Sony Camcorder Controversy: A Snapshot of Crisis Variance More proof of the varied forms crises can take is the fresh controversy out of which Sony Electronics is digging itself. The company has been hit with… Continued

The roller coaster ride of mergers and acquisitions are a white-knuckle time for anyone in corporate communications, often because the initial stages provide little insight into whether you’ll remain on the team once the agreement… Continued

THE WIN: Fischer & Partners, a Los Angeles-based healthcare marcom firm, became Unicare Life & Health Insurance Company’s national PR agency of record (AOR) last month. Unicare, based in Woodland Hills, Calif., is a subsidiary… Continued

As PR professionals, we counsel our clients about how to best anticipate and manage crisis situations. We can "talk the talk" and "walk the walk" – but what happens when a crisis literally hits home?… Continued

To influence upcoming Hepatitis C legislation, the American Liver Foundation (ALF) launched a controversial billboard campaign that helped to win a unanimous assembly vote in California and created a stir among patient advocacy groups. The… Continued

PR Vets Aren’t Optimistic About Younger Generation Veteran PR practitioners are not optimistic about the next generation’s writing skills, client relations and business acumen, according to a recent study by a regional PR industy newsletter.… Continued

The failed merger of United Healthcare and Humana is putting the organizations’ communications strategies to the ultimate test. The task is to convince internal and external audiences that the two companies were viable before the… Continued

Are Lacking in Four Core AreasIn spite of the healthcare industry’s robust merger activity, merger communication strategies still are missing the mark in four critical areas of employee communications that range from "announcement communications" to… Continued

Here’s an overview of the market conditions that led to the demise of the managed care industry’s largest proposed merger between United Healthcare and Humana: United projected $900 million in restructuring charges over the next… Continued

An Eye On The Changing Healthcare Climate for the Communicator Who: Humana Inc. [HUM] and United Healthcare Corp. [UNH] mutually agreed to terminate merger plans (M&A Watch, 6/11/98). The deal was called off due to… Continued