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… But Journalists Can Do Without Bells and Whistles Generally speaking, it might not be worth the time or expense of including newspaper and magazine reporters on your bells-and-whistles distribution list. It’s not that they… Continued

Since the corporate restructuring of the ’80s, career consultants have advised professionals that it’s essential that you manage your own career and not leave it up to your employer. So you know what you need… Continued

WASHINGTON, D.C. – Y2K is not the time for spin control. In the months before 1999 ticks to a close, PR professionals need to focus on providing reliable information about their corporate readiness, says Y2K… Continued

Public affairs, often more closely aligned with lobbying than public relations, is sure to present a milieu of opportunities for newcomers recruited from the government arena. New on the PA Scene: Former Minnesota Attorney General… Continued

Global high-technology services company with southeastern headquarters seeks Manager, Media Relations. Responsible for planning, developing and administering strategic media programs designed to enhance and protect the corporation’s reputation and brand. Manages professional staff with high… Continued

On the Radar Screen PR firms are usually so secretive about their inner-workings, so imagine our surprise when the folks at Bailey/Gardiner Creative Communications, along with their press release about the arrival of new VP… Continued

The political shuffle prompted by the January changing of the Congressional guard means showtime for those in public affairs. Post inauguration, PR agencies nationwide ready their teams both by bringing former government relations pros into… Continued

New Hires Advertising and marcom house Accent Communications, Boston, hires Patti Marxsen as senior account executive on the technology side; previously, she owned her own contracting business, The Write Woman, Boston. Cohn & Wolfe, New… Continued

To extinguish tobacco’s "cool" image among teens, youth advocates are often the best messengers. This is the premise of the American Lung Association’s successful TATU outreach program (Teens against Tobacco Use) which scored a major… Continued

February 9 "Money Talks – How the Broadcast Media Covers Business," guests include producers from CNNfn and CNBC, The Publicity Club of New York, New York, 212/407-0719. February 12 "Silicon Valley Media Breakfast," Business Wire,… Continued