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Industry News

February 22nd, 1999 by

Business Moves Acquisitions Hill and Knowlton buys $8-million-plus-in-revenues techno shop Blanc & Otus, San Francisco. B&O retains its current brand, operating as Blanc & Otus, with all 85 employees remaining on board, according to President… Continued

The News Monitor

February 18th, 1999 by

Cancer Initiative Targets African Americans In spite of the progress made to diagnose and treat breast cancer in the United States, African Americans continue to suffer higher breast cancer mortality rates than any other ethnic… Continued

Combining PR and Med Ed Marries Style with Substance

February 18th, 1999 by

When you combine the forces of healthcare PR and medical education (Med Ed), it is hardly an oil and water mix. The two practices already coexist in forward-looking agencies and though the two disciplines do… Continued

CaseStudy: Branding Campaign Provides Umbrella Image for 90-Plus Facilities

February 18th, 1999 by

When a well-known Catholic hospital system changes its name, the community automatically assumes that it’s been bought out, some services may be eliminated, some employees may be fired and its religious heritage will be lost.… Continued

On The Pulse: Healthcare Trends & Surveys

February 18th, 1999 by

Stroke Education Affects Hospital Arrival Times Educating the public on the warning symptoms of stroke can make a difference in how soon a victim gets to the hospital, according to two studies presented at an… Continued

Don’t Panic About Y2K, Get Proactive

February 18th, 1999 by

If you haven’t been asked about the status of your organization’s Y2K compliance, it’s just a matter of time. The questions is simple but daunting: "Are you ready?" By now, most healthcare communicators are aware… Continued

Healthcare Leads Other Industries In Female Board Representation

February 18th, 1999 by

Dual Gender Mix Strengthens Community Trust If a board of directors is supposed to reflect the diversity of the community it serves, the healthcare industry is leading the way, maintaining a higher percentage of female… Continued

Media Moves

February 18th, 1999 by

ARRIVALS Health Data Management: Greg Gillespie, associate editor. Phone: 312/913-1334; fax:312/913-1959 Health Management Technology: Susanne Noble, senior editor and Shirley Oakley, associate editor. New address is 2500 Tamiami Trail North, Nokomis, FL 34275. Phone: 941/966-9521;… Continued

Newsrooms Meet Soaring Demand For Health News with More VNRs

February 18th, 1999 by

Healthcare video news releases (VNRs) are a hot commodity for newsrooms with meaner and leaner staffs trying to meet the increasing viewer demand for news of medical breakthroughs, trends and developments. Two recent surveys by… Continued

Media Insight

February 18th, 1999 by

Glamour Magazine 350 Madison Avenue New York, NY 10017 Reaching Glamour’s core readership of women in their 20s and 30s requires a pitching approach with an investigative bite. The five to six pages dedicated to… Continued