We asked four PR pros with extensive writing backgrounds to provide tips and tactics.
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How to Write Long-and Short-Form PR Content That Captures the Attention of Non-Readers
November 2nd, 2015 by PRNEWS4 Tips to Add the PR Magic Clients and Senior Leaders Expect From You
November 2nd, 2015 by BY Joshua Spivak, Senior Director, Ripp Media; Senior Fellow, Hugh L. Carey Institute for Government Reform, Wagner CollegePitching a potential client is among the most challenging, stressful and exciting moments for anyone in business.
Facebook Video Posts Drive 1,109% Growth in Engagement for Snickers
November 2nd, 2015 by PRNEWSWith the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.
How Harris CapRock Won Coverage With a Vague Email Subject Line and Brief Body Copy
November 2nd, 2015 by BY REBECCA RENFROE, PUBLIC RELATIONS DIRECTOR, M/C/CWhen launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.
The Week in PR
November 2nd, 2015 by PRNEWSPlatform Prater: It was not a great week at Twitter where Tuesday’s earnings disappointed Wall St.
6 Rules to Live by When a Social Media Meltdown Threatens Your Brand
November 2nd, 2015 by BY ANN MARIE van den HURK, PRINCIPAL, MIND THE GAP PUBLIC RELATIONSSocial media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.
10 [Math-free] Steps to Setting Up a Successful Measurement Program
October 26th, 2015 by BY MARGOT SAVELL, SVP, HEAD OF GLOBAL MEASUREMENT, HILL & KNOWLTON STRATEGIES, RESEARCH & DATA INSIGHTS; N. AMERICA CO-CHAIR, INTERNATIONAL ASSOCIATION FOR THE MEASUREMENT AND EVALUATION OF COMMUNICATIONExcel spreadsheets do the math for you. Seriously, though, measurement is about far more than numbers.
The Week in PR
October 26th, 2015 by PRNEWSBrands: Twitter continues to commit news. After laying off 8% of the workforce two weeks ago.
Self-Confidence, Sharing Resources, Acceptance of Larger Goals are Keys to Integration
October 26th, 2015 by Seth ArensteinIt’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results.
In a Rebrand, Rethink Everything, Get Outside Help and Reconnect Boldly
October 26th, 2015 by BY JENNIFER GRANSTON FOSTER, COO, WEAs an industry, PR tends to stand in the shadows—behind its clients, promoting them and making them the heroes.