Subscription Content

When launching a b2b product or service, PR pros have to introduce a client’s product in an interesting way, while making it stand out in a crowded marketplace.

Platform Prater: It was not a great week at Twitter where Tuesday’s earnings disappointed Wall St.

Social media is like a megaphone. It can broadcast the good, and it can turn whispers of discontent into yells that millions can hear.

Pitching a potential client is among the most challenging, stressful and exciting moments for anyone in business.

With the holidays upcoming we asked Shareablee to look at the consumer goods industry’s social engagement.

It’s a fair assumption that integrating PR and marketing is a good way to achieve long-term business results.

As an industry, PR tends to stand in the shadows—behind its clients, promoting them and making them the heroes.

Sometimes a survey stands alone. Its data is acknowledged and then placed on a shelf to gather dust. Last week’s PRSA Foundation study of the attitudes of young Black and Hispanic PR professionals is meant to kick off a larger effort.

These types of communication have a huge influence on the fortunes of the affected company for years, so getting them right is important.

Excel spreadsheets do the math for you. Seriously, though, measurement is about far more than numbers.