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Excel spreadsheets do the math for you. Seriously, though, measurement is about far more than numbers.

Brands: Twitter continues to commit news. After laying off 8% of the workforce two weeks ago.

Southwest Airlines’ social business org chart.

It’s been said a picture is worth a thousand words. But how much is that Instagram picture you just posted worth to your brand—whether it’s your corporate or personal account?

The question everyone seems to have is: How do I grow and succeed? Here are seven tips to consider.

Still, what happened to BP happens far too often to global corporations in the throes of a crisis. They put so much faith in their written plan that they have difficulty adapting quickly to the inevitable unforeseen events and developments that occur.

As many brands finding their way in social, Southwest Airlines tested a lot of things to see what would stick. We didn’t start with a strategy. Instead we started with a conversation.

MSLGroup and parent Publicis Groupe reached a proposed settlement with plaintiffs valued at nearly $3 million in a gender discrimination suit.

Developing strong brand relationships with customers is critical in today’s 24-7 marketplace. While this is easier said than done, there are many ways to evaluate your brand.

Each year, we survey thousands of team members to gauge their satisfaction with internal communications.