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Account Supervisor and Vice President/Technology Padilla Speer Beardsley Inc./NY Office 950 Third Avenue New York, NY 10022 Our fastest growing practice area needs 2 top level PR pros. Entrepreneurial environ. Candidate w/exp. in business to… Continued

Ogilvy PR Worldwide establishes itself as the second largest full-service healthcare PR firm with the acquisition of Feinstein Kean Partners Inc., a Cambridge, Mass.-based heath care and biotechnology PR firm with annual billings in excess… Continued

It’s a frustrating time at the New York office of Hill and Knowlton, which took another hit recently when Jeff Raleigh left his post as general manager to return to the agency’s West Coast office… Continued

Trust is an intangible but powerful determinant of organizations’ effectiveness, productivity and potential to offer fulfilling, enjoyable careers. Unfortunately, trust between coworkers – and between individuals, departments and the company as a whole – is… Continued

If you want to get the honest lowdown from teens about their sexual activity, tobacco and drug use, and diet and exercise, a computer program may be the most effective tool. Kaiser Permanente has developed… Continued

The Win Sometimes first-runner-ups get a chance to take center stage, which is what happened when The MWW Group was selected in September to handle media relations for the 1999 National Conference on Women and… Continued

In the world of public relations, what have we found that our clients – and the public – value most? Creativity? This is important, but not always central to success. Big ideas? Though they are… Continued

While there’s no magic bullet outreach technique that motivates health plan members to be more proactive about managing diabetes, an integrated and aggressive patient education approach can achieve impressive results. Last year, when Blue Cross… Continued

Obese African-American women tend to be predisposed to hypertension-induced heart failure, according to a study conducted at the University of North Carolina. This population needs immediate outreach on controlling their hypertension, say the study’s authors.… Continued

Over the next few years there will b a "race for permission" among marketers who are expected to spend $1 billion on previously approved consumer email promotions by 2001, according to a study by IMT… Continued