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SAN FRANCISCO – In a forum that threw tech execs, journalists and producers in the same room with high-priced public relations practitioners, BUZZ 2000, a one-day conference held July 11, lay bare several sacred topics.… Continued

In his profile, agency principal Doug Spong tells PR NEWS that the press can be very forgiving…but we’re not so sure. An excerpt from the July 6 issue of our sister publication CableFAX: “Hark, do… Continued

The Internet Advertising Bureau has issued voluntary guidelines for online privacy, to help its members develop their own privacy policies and to set minimum acceptable standards for the protection of users. Among its general recommendations:… Continued

Sydney Rubin is a privacy advocate with Ignition Strategic Communications, the public relations agency for the Online Privacy Alliance, a group of more than 80 global businesses and professional organizations which has formed to help… Continued

If your company has an online presence, you probably have a privacy crisis brewing. It is the hottest topic going at the moment. Ever since news broke that struggling e-tailer Toysmart.com might sell its database… Continued

Dotcoms are taking hits from all sides these days, it seems. Aside from analysts’ dire predictions about the long-term financial viability of many e-commerce business plans, a study from the recruiting firm Korn/Ferry International reports… Continued

line56 1 Market St. Spear Tower 36th Floor San Francisco, CA 94105 415/293-8443 http://www.line56.com Whenever a new business trend or marketplace emerges, the publications that pop up to cover it inevitably start out broad and… Continued

New investors continue to enter the bull market in droves, but they aren’t born experts. Many are craving extra guidance about how to invest in what they perceive as increasingly complex and volatile markets. Americans… Continued

After we read a case study about a Theriot & Associates promotional campaign in our sister publication Selling to Kids, we weren’t surprised to see a release from the agency with the headline, “Expert Nominates… Continued

In an interview last week, brand guru Al Ries told PR NEWS that Yahoo was running laps around other Internet search engine brands, and he was right – sort of. Yahoo outpaced competitors such as… Continued