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Research is fast becoming an effective way to justify PR strategy in these belt-tightening times. The Institute for Public Relations has published a study, “Selling Public Relations Research Internally,” available at instituteforpr.com. The how-to guide… Continued

Though previously reported that this pub’s name would change in May, it turns out that Home Office Computing’s April issue will be its last, Freedom Technology Media Group President Colin Ungaro blamed the softening ad… Continued

More people may be tuning into Web radio, but contractual problems with on-air talent are creating static. Radio giant Clear Channel Communications, which owns 1,200 stations around the country, has asked affiliates to pull the… Continued

Reader’s Digest will re-launch the U.S. edition of Selecciones, one of the world’s most pervasive Spanish language magazines. Starting in May, the pub will feature articles designed to help Hispanic immigrants adjust to U.S. life,… Continued

Radio stationWeb sites are getting more traffic, according to a recent media audit conducted by International Demographics. Co-Chair Robert Jordan said a survey of 23 radio Web sites shows they attract at least 2% of… Continued

Amazon.com has announced it will re-launch Borders.com as a co-branded site powered by its e-commerce platform. The new site is slated for an August debut and will feature Amazon.com’s editorial reviews, recommendations and Border’s promotional… Continued

In a letter to subscribers, the editors of Ragan’s Public Relations Journal announced they will cease publication. Subscribers will instead receive Ragan’s PR Intelligence Report and Ragan’s Interactive Public Relations for the remainder of their… Continued

The way to Mike Hofman’s heart — he’s a staff writer for Boston-based Inc. magazine — is not necessarily through his stomach, but he did like the batch of homemade cookies a publicist once sent… Continued

Web portal NBCi announced it will merge with NBC, a minority shareholder in the company. The Internet search and directory, information, and entertainment site said it would immediately begin laying off workers. NBC will decide… Continued

In a former life as a PR director for an international digital storage company, Jeni L. Cantley found out what can go wrong when public relations and marketing barrel down different paths. Collateral produced by… Continued