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The Boston Globe is combining its Focus and Books sections due to declining ad revenues. A message published in the May 20 issue stated that there would be some loss of content in both sections.… Continued

Bill Novelli, associate executive director of public affairs, takes the reins at AARP as chief executive and executive director. Novelli replaces Horace Deets who is retiring, but who will remain on as a consultant until… Continued

Ed Weihenmayer has forged all kinds of relationships between corporations and causes, some that have made international news, even history. At Wall Street stalwart Solomon Brothers, he worked with New York City School summer programs… Continued

Eunice Ellis and Shelley Morehead don’t do PR by the book, but the pair have nourished Pizza Hut’s Book It! program well enough for it to become the largest reading incentive program for kids in… Continued

About half of PR practitioners still “measure” their campaigns based on gut instinct and intuition, according to the 2001 Media Relations Reality Check, an Internet-based survey conducted by QuickSilver Interactive Group, Dallas. A total of… Continued

As part of our ongoing examination of online communications, (and as a curtain-raiser to our upcoming Strategic Online Communications Seminar on June 15 in Boston) PR NEWS (PRN) speaks with Larry Moskowitz (LM), president and… Continued

How many times do major media cover ordinary missing persons? Without a concerted publicity campaign, not often. That’s why the Carole Sund/Carrington Memorial Reward Foundation launched a major media blitz on behalf of missing Washington,… Continued

It wasn’t so long ago that the definition of PR measurement hinged on pounds of clips or, worse yet, “going on a hunch.” But the industry’s evolution from rote publicity toward integrated communications programs places… Continued

Not according to environmental leaders and their PR counselors who have referred to the GOP as Gas, Oil and Plutonium ever since the Bush Administration unveiled its energy policy last week. Enviros claim that the… Continued

It’s the end of the road for a century-long partnership between Bridgestone/Firestone and Ford Motor Company. Bridgestone CEO John T. Lampe announced, “the basic foundation of our relationship has been seriously eroded.” He cited a… Continued