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Media Databases: Cracking The Build-or-Buy Quandary

July 21st, 2003 by

It was the English poet William Blake who probably first addressed the media list conundrum, when he concluded his prophetic poem The Marriage of Heaven and Hell with the immortal words: “Enough! or too much.”… Continued

Measuring Media Relations Outputs for Internet Publications

July 21st, 2003 by

If you think guidelines to measure print and broadcast media can give you a headache, trying to measure articles on the Internet is is akin to getting a frontal lobotomy. How does one determine the… Continued

Drilling for Gold: Using Research To Grab Bigger Budgets for PR

July 21st, 2003 by

Is your slice of the budget pie shrinking each year? It’s time to fight back. Along with your ability to create terrific programs, your most valuable weapon is research. Used wisely, it can get you… Continued

Prep Time, Special Deliveries Help Seasoned Brands Take Flight

July 14th, 2003 by

In the summer of 2002, Domino’s Pizza approached its longstanding PR agency Vorhaus & Company Inc. with a new challenge. The nation’s leader in pizza delivery was poised to introduce a new spicy-chicken product, Domino’s… Continued

Coming in August….

July 14th, 2003 by

Make sure PR has a role in your company’s legal strategy. Join PR NEWS on August 19 for our 90-minute Webinar, Managing PR & Legal Concerns in a Post-Enron, Post-Martha Environment.” Featured speakers include Richard… Continued

Media Metrics

July 14th, 2003 by

While they have been around for many years, Weblogs — or blogs — are starting to gain significant traction among Web users, as the Google search engine integrates blogger and blogging tools into its new… Continued

Media Insight

July 14th, 2003 by

Forbes Inc. 28. W. 23rd St. New York, NY 10010 http://www.forbes.com The Windup The editorial mission at Forbes.com is noble: to make its readers richer and smarter. Notes Paul Maidment, editor of the site: “We… Continued

Q/A: Pitching Press to the Press

July 14th, 2003 by

Jolie Hunt (jolie.hunt@ft.com) recently took over as PR director for the North American region of The Financial Times. The salmon-colored daily, which launched in the U.S. in 1997, has struggled against the ad recession stateside… Continued

Jim Hill, Founder of News Broadcast Network, Dies…

July 14th, 2003 by

Broadcaster Jim Hill, the founder and Chairman Emeritus of News Broadcast Network (NBN), died July 4 at the age of 84 in Claremont, Calif., after a brief illness. Hill, whose 65-year career spanned nearly every… Continued

PR Standings…

July 14th, 2003 by

There were a couple of media episodes last week that, taken together, beg several PR questions. The first was the vituperative comments made by MSNBC commentator Michael Savage that cost him his job with the… Continued