Balancing work and family is an issue most career women face. Working Mother magazine has released its 21st list of the Top 100 companies for working mothers. Below are 10 examples of the best companies… Continued
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Image Patrol: Tainted Spinach vs. A380 Delays
October 9th, 2006 by PRNEWSWhat do contaminated spinach and a big airplane have in common? Jay Chiat once told an audience that the average marketer has more in common with his or her counterpart in Germany than he or… Continued
It’s Time For PR To Take The Lead In Integrated Communications
October 9th, 2006 by PRNEWSHave you heard this joke: An advertising exec, a PR director and a marketing officer walk into a bar, and… The idea that these three folks would even walk into a bar together may evoke… Continued
Your Business: Is Executive Coaching A PR Executive’s Business?
October 2nd, 2006 by PRNEWSExecutive coaches – whether they help with public appearances, reputation-management sessions or media debuts – are ubiquitous stewards of effective communications. Given their acceptance in many spotlight industries, what place do they have among corporate… Continued
Tip Sheet: Keeping Ahead Of Activists Is A Dog-Eat-Dog World
October 2nd, 2006 by PRNEWSThe recent federal sentencing of three animal rights radicals to long prison terms for their threat-and-harassment campaign against a medical research company may slow further actions by such groups. Perhaps more importantly, though, it serves… Continued
Case Study: When Launching A Product, Dare To Be Great
October 2nd, 2006 by PRNEWSCompany: Ugobe Agency: Shift Communications, LLC Timeframe: February 2006, ongoing Build a better launch event, and the world will beat a path to your door. It would be nice if creating a great product launch… Continued
Quick Study: Internet Use; Marketing Update; CSR
October 2nd, 2006 by PRNEWSPR For Public Affairs – Online A survey conducted by the Pew Internet Project looked at the number of Americans turning to the Internet for news or information about politics and the mid-term elections in… Continued
Charting The Industry: How To Communicate Around A Flat World
October 2nd, 2006 by PRNEWSIt’s a notable trend even Tom Friedman would celebrate: As a low-cost global online network continues to grow and thrive, the communications world as we know it is flattening out and seeping into all corners… Continued