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Instagram is growing like a mushroom. It doubled its active monthly users during the past two years, eclipsing the 1 billion mark in 2018. On top of that it has a relatively young demographic. With our webinar

Our monthly roundup of data-related items begins with a 500-person survey about PR measurement. While it’s said to be common knowledge that the amount of data is overwhelming communicators, this didn’t rate very high in the survey. Next, a FleishmanHillard report shows consumers don’t expect companies to take stands on every issue. Last, a survey debunks the notion that coverage of the 2020 elections will make it impossible for companies to tell their stories on TV.

To get you ready for this month’s PRNEWS webinar on Instagram storytelling, our monthly roundtable addresses recent and future Instagram features that are influencing storytelling. The respondents in this roundtable also will be speaking during the webinar.

Internal communications often is the dark-haired stepchild of PR. The communicators we spoke with insist a strong internal communications effort is a key ingredient in helping to avoid uncomfortable situations, including when disgruntled employees go to the media with their complaints.

The Museum of PR and the NY chapter of the Hispanic Public Relations Association are teaming for their 3rd annual salute to Latino PR professionals. The goal is to make sure current PR pros recognize the contributions of Latino communicators to the history of PR.

The United Auto Workers (UAW) and General Electric Corp. (GE) took different paths in their crisis response. GE spoke out quickly, questioning accusations of an Enron-like fraud. More than that, its CEO invested $2 million of his own money into the company. The UAW, however, has barely addressed the fraud charges some of its leaders have faced. Its membership is getting restless.

Brands and organizations often fail to create as much awareness around anniversaries and other milestones. To remedy this situation requires just a bit of creativity, argues Michael Munz, president of The Dalton Agency.

Since the dawn of PR as a profession, the sector has been fighting for the right to exist. If you’ve been considering how to reframe PR functions as part of a broader business strategy, here are five ways to stay focused.

Even with something as relatively new as social media, it’s good to have a brand with years of name recognition. In addition, size can be beneficial. Harvard leads U.S. colleges and universities in consumer engagement with social posts for the first half of 2019, according to data provided to us exclusively by Shareablee.

The new Chief Strategy Officer at FleishmanHillard, Marjorie Benzkofer, talks to us about how she keeps 4,000 employees working in concert and why brands continue to struggle aligning their values and actions.