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At the outset of current recession, the financial institutions, which were among the first to suffer during the credit crisis in July 2007, were commonly referred to as the canaries in the coal mine. If… Continued

â–¶ For Business Crises, Bad Press Doesn’t Fit the Crime: According to a recent report by the Institute for Crisis Management, negative news coverage of business crises was disproportionately high in 2008. The study, which… Continued

â–¶ E-Marketing’s Potential Real, But Unrealized: A recent survey conducted by Internet Retailer suggests that although revenue numbers for retailers are down, sales conversion rates for e-mail marketing tactics rose for nearly a quarter of… Continued

Perhaps Carl Folta, executive vice president of corporate communications at Viacom, best sums up the essence of Twitter: “It’s all headlines,” he says. “It’s like a haiku.” Well, sort of. Twitter may not confine verbosity… Continued

❑ 1. Identify audiences and publics. ❑ 2. Define objectives for each audience/public. ❑ 3. Define measurement criteria. ❑ 4. Define the benchmark. ❑ 5. Select measurement tools. ❑ 6. Analyze data, draw actionable conclusions… Continued

• RSS feeds • Comments • Favorites • New vs. returning traffic • Bookmarks • Inbound links • Re-tweets • Net promoter scores • Conversation indexes • Search engine page rankings

In the pre-social media world, measuring a PR initiative’s effect on a given stakeholder group was akin to measuring a monologue’s effect on an audience: A message was disseminated, the message recipient listened (or didn’t… Continued

All this talk of social media-driven integration and its subsequent empowerment of communications executives is all well and good, but does the numerical evidence support anecdotes of communications’ increased value? According to recent industry reports,… Continued

The emergence of social media as a core business function has created enormous opportunities for public relations and communications professionals to get a bigger piece of the organizational pie—an opportunity, to be sure, but one… Continued

The proliferation of social media platforms has blurred the once well-defined line that separated public relations from marketing. One-way marketing messages were the rule, and public relations’ relationship-centric duties didn’t factor into the equation. “Companies… Continued