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12 Rules for Negotiating the Best Agency Agreements With Your Clients

June 29th, 2009 by

According to Michael Lasky, partner with Davis & Glibert LLP, there are 12 rules agency executives should follow to ensure win-win agreements with their clients: 1. Write a “dear new client” letter. “This is the… Continued

Pay for Play: Prove Your Worth (and Profit) as a Results-Oriented Agency

June 29th, 2009 by

Discussions surrounding compensation practices have been particularly topical lately, what with the news of ailing British Airways ’ new plan to help offset its losses: Ask employees to work without pay for up to four… Continued

United We Stand: Successful Mergers & Acquisitions Demand a Strong Employee Communications Program

June 29th, 2009 by

Mergers and acquisitions stir the blood, triggering unconcealed excitement in numerous lawyers, financiers, executives and the media. Another core group has a different reaction to M&A: the employees of newly unified companies whose emotions typically… Continued

Lessons From the Apple/Jobs Controversy

June 29th, 2009 by

Apple has always prided itself on “thinking different.” While scores of companies are working to rebuild obliterated consumer trust in the wake of the financial crisis, Apple has gone against the grain, stirring up a… Continued

Quick Study: PR Pros Dependent on Digital; Employees Fearful, Less Enthusiastic; Digital + Conventions; Biz & Social Issues

June 29th, 2009 by

â–¶ PR Pros Wired Up: Results of a recent study released by Global Alliance suggest that PR professionals worldwide are increasingly dependent on digital media. In addition, demonstrating the tangible value of public relations to… Continued

SELECTING EMPLOYEE COMMUNICATIONS TOOLS IN A MERGER

June 22nd, 2009 by

• Dedicated intranet site: A dedicated intranet site should be a hub for news, relevant information and FAQs. Archive all employee communications on the site for ongoing reference. • Executive blog: A blog from the… Continued

United We Stand: Employee Comms During M&As

June 22nd, 2009 by

Mergers and acquisitions stir the blood, triggering unconcealed excitement in numerous lawyers, financiers, executives and the media. Another core group has a different reaction to M&A: the employees of newly unified companies whose emotions typically… Continued

Quick Study: CEOs’ Reputations Sink; E-Mail Still Comms Default; B2B Media Digs Digital; Marketers Progressing

June 22nd, 2009 by

â–¶ CEOs Not Top Dogs in Terms of Reputation: According to new research from Weber Shandwick and KRC Research, CEOs’ reputations are dismal, even in the eyes of those who work for them. Among the… Continued

How To…Create an Effective Social Media Policy

June 22nd, 2009 by

For some business leaders, the idea of a big change is upgrading the break-room coffeemaker from an old-school percolator to one that turns pods of ground coffee into steaming macchiatos. Imagine, then, how much anxiety… Continued

ASSESSING YOUR ORGANIZATION’S RISKS

June 22nd, 2009 by

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in… Continued