According to Michael Lasky, partner with Davis & Glibert LLP, there are 12 rules agency executives should follow to ensure win-win agreements with their clients: 1. Write a “dear new client” letter. “This is the… Continued
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Pay for Play: Prove Your Worth (and Profit) as a Results-Oriented Agency
June 29th, 2009 by PRNEWSDiscussions surrounding compensation practices have been particularly topical lately, what with the news of ailing British Airways ’ new plan to help offset its losses: Ask employees to work without pay for up to four… Continued
United We Stand: Successful Mergers & Acquisitions Demand a Strong Employee Communications Program
June 29th, 2009 by Jason KarpfMergers and acquisitions stir the blood, triggering unconcealed excitement in numerous lawyers, financiers, executives and the media. Another core group has a different reaction to M&A: the employees of newly unified companies whose emotions typically… Continued
Lessons From the Apple/Jobs Controversy
June 29th, 2009 by PAUL ARGENTIApple has always prided itself on “thinking different.” While scores of companies are working to rebuild obliterated consumer trust in the wake of the financial crisis, Apple has gone against the grain, stirring up a… Continued
Quick Study: PR Pros Dependent on Digital; Employees Fearful, Less Enthusiastic; Digital + Conventions; Biz & Social Issues
June 29th, 2009 by PRNEWSâ–¶ PR Pros Wired Up: Results of a recent study released by Global Alliance suggest that PR professionals worldwide are increasingly dependent on digital media. In addition, demonstrating the tangible value of public relations to… Continued
SELECTING EMPLOYEE COMMUNICATIONS TOOLS IN A MERGER
June 22nd, 2009 by PRNEWS• Dedicated intranet site: A dedicated intranet site should be a hub for news, relevant information and FAQs. Archive all employee communications on the site for ongoing reference. • Executive blog: A blog from the… Continued
United We Stand: Employee Comms During M&As
June 22nd, 2009 by Jason KarpfMergers and acquisitions stir the blood, triggering unconcealed excitement in numerous lawyers, financiers, executives and the media. Another core group has a different reaction to M&A: the employees of newly unified companies whose emotions typically… Continued
Quick Study: CEOs’ Reputations Sink; E-Mail Still Comms Default; B2B Media Digs Digital; Marketers Progressing
June 22nd, 2009 by PRNEWSâ–¶ CEOs Not Top Dogs in Terms of Reputation: According to new research from Weber Shandwick and KRC Research, CEOs’ reputations are dismal, even in the eyes of those who work for them. Among the… Continued
How To…Create an Effective Social Media Policy
June 22nd, 2009 by PRNEWSFor some business leaders, the idea of a big change is upgrading the break-room coffeemaker from an old-school percolator to one that turns pods of ground coffee into steaming macchiatos. Imagine, then, how much anxiety… Continued
ASSESSING YOUR ORGANIZATION’S RISKS
June 22nd, 2009 by PRNEWSThere are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in… Continued