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The Art of Listening: Finding & Monitoring The Most Influential Online Conversations

June 29th, 2009 by

“From listening comes wisdom and from speaking, repentance.” So goes the old proverb, and nowhere is it more relevant than in social media. After all, with the vast number of online platforms enabling universally broadcast… Continued

12 Rules for Negotiating the Best Agency Agreements With Your Clients

June 29th, 2009 by

According to Michael Lasky, partner with Davis & Glibert LLP, there are 12 rules agency executives should follow to ensure win-win agreements with their clients: 1. Write a “dear new client” letter. “This is the… Continued

Pay for Play: Prove Your Worth (and Profit) as a Results-Oriented Agency

June 29th, 2009 by

Discussions surrounding compensation practices have been particularly topical lately, what with the news of ailing British Airways ’ new plan to help offset its losses: Ask employees to work without pay for up to four… Continued

United We Stand: Successful Mergers & Acquisitions Demand a Strong Employee Communications Program

June 29th, 2009 by

Mergers and acquisitions stir the blood, triggering unconcealed excitement in numerous lawyers, financiers, executives and the media. Another core group has a different reaction to M&A: the employees of newly unified companies whose emotions typically… Continued

Quick Study: CEOs’ Reputations Sink; E-Mail Still Comms Default; B2B Media Digs Digital; Marketers Progressing

June 22nd, 2009 by

â–¶ CEOs Not Top Dogs in Terms of Reputation: According to new research from Weber Shandwick and KRC Research, CEOs’ reputations are dismal, even in the eyes of those who work for them. Among the… Continued

How To…Create an Effective Social Media Policy

June 22nd, 2009 by

For some business leaders, the idea of a big change is upgrading the break-room coffeemaker from an old-school percolator to one that turns pods of ground coffee into steaming macchiatos. Imagine, then, how much anxiety… Continued

ASSESSING YOUR ORGANIZATION’S RISKS

June 22nd, 2009 by

There are a number of factors that come together to turn a potential issue into an actual risk. Linda Locke, group head of reputation and issues management for MasterCard, points out the following components in… Continued

Risky Business: Managing Issues to Protect Reputation & Build Brand Equity

June 22nd, 2009 by

Recent research studies and industry reports haven’t had much good news to report regarding reputation and trust in business. Here is a quick glimpse of some damning stats: • The 2009 Edelman Trust Barometer revealed… Continued

Boosting Your Bottom Line With Cost-Effective Online PR Tactics

June 22nd, 2009 by

Whether you are CEE (Chief Executive of Everything) at a start-up company or part of a communications team at a multinational corporation, your operations—at least in terms of paring down and focusing on necessities—are probably… Continued

SELECTING EMPLOYEE COMMUNICATIONS TOOLS IN A MERGER

June 22nd, 2009 by

• Dedicated intranet site: A dedicated intranet site should be a hub for news, relevant information and FAQs. Archive all employee communications on the site for ongoing reference. • Executive blog: A blog from the… Continued