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In a conducted interview by Wills Consulting Group, one finding was that assessing, managing, and leveraging the impact of new media (defined as social media, Web 2.0, etc.) was the interviewees’ most significant challenge.

As digital PR/social media become more prevalent within communications—and more integrated with other PR strategies and tactics—what are agencies and businesses looking for in candidates for a high-level social media position?

While some silos still exist, the PR/marketing relationship may be headed for bliss as the line between the two functions continues to blur.

According to the Chief Marketing Officer (CMO) Council’s recent survey, customer analytics are a top priority for marketers in the coming year. The survey drew from 600 senior marketing managers in the Council’s network.

An annual Advertising Age report for 2009 reveals that revenue and jobs are at a 16-year low in the agency sector. Revenue for U.S. marketing-communications agencies—advertising, marketing services, media, health care, and public relations—tumbled 7.5% to $28.4 billion in 2009.

The media relations game will be won less by how well a spokesperson answers the hard questions, and more by his or her ability to powerfully connect with the easy ones.

PR and advertising efforts around its in-home draught product BeerTender were closely aligned through mimicking the "at home" experience.

Company: Heineken USA Agency: MS&L Timeframe: January – June 2008 Along with baseball, drinking beer is one of America’s great pastimes. The U.S. beer category is a $91.6 billion industry, accounting for 52% of the… Continued

After Businessweek released its list of the most innovative companies, PR News informally checked on how the top 15 match up with their Facebook presence.

A relatively new frontier for PR outreach, text messaging has the potential for optimal two-way communications with targets—but proceed with caution.