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A Booz & Company study shows that despite falling revenues in traditional media companies, most industry executives are optimistic about their financial prospects.

According to data from the Nielsen Company and Microsoft, video ads shown during full-episode online TV shows yield deeper brand impact than corresponding on-air TV ads.

Because of the rapidly changing landscape of PR, there has been much conversation in the PR community about what universities are teaching communications majors vs. what they should be teaching them. Indeed, PR executives should have high expectations of their new employees, but how can those expectations be met?

Mastering the art of the business conversation is generally a matter of trial and error; you often don’t realize something might raise a few eyebrows until you blurt it out.

Dashboards provide PR and other key business functions with an easy to see, and often flashy, view of activities.  The most important aspect is to correctly pinpoint goals and key performance indicators that will be at its center.

According to Tom Searcy, founder of the sales consultancy Hunt Big Sales, most RFPs could be written much better. Here’s 10 questions to avoid using.

Whether it’s the need for Web development, printers, media buyers, custom publishers, back-end PR technology or videographers, securing the right vendors is important to the success of any PR team or organization.

For the first time ever, four different generations are employed in the workplace. We come from varying backgrounds and cultures, and have different expectations. In order to overcome our differences, we must learn how to… Continued

As part of the intensive media outreach to build awareness of online coupon site RetailMeNot.com, Schwartz Communications deployed an established PR tactic—sending a gift to the desks of tier-one journalists and Web producers. The Holiday… Continued

A new study on social media highlights, among other findings, the motivational differences between men and women in following a brand on Twitter, which should give PR pros pause when tweeting to brand followers.