The advantages of promptly addressing PR crises are apparent. Yet, some people and their companies just don’t learn.
The Long and Short of Crisis: It’s the Drips that will Kill YouSeptember 6th, 2022 by Katie Paine
Boiling Down Communication to Two Questions: ‘Who is the Audience? What is the Message?’September 1st, 2022 by Seth Arenstein
Former Amazon communicator Peter Kadushin, now a VP at Trident DMG, talks about his two-part communication philosophy.
Remembering a Pioneer Who Elevated Hispanic/Latino Communities’ Visibility in MediaSeptember 1st, 2022 by Jenny Frenkel
The legacy of Esther Renteria helps raise awareness of a continuing issue: low levels of Hispanic/Latino representation in PR and media.
Happy Ethics Month: 40% of Consumers Don’t Trust You with their DataAugust 31st, 2022 by Felicia Blow
How data is used and who is using it, where it is shared and for what purposes, among myriad other questions, raise concerns of critical importance for communication pros about accuracy, integrity and informed decision-making.
Despite Disagreement Over Length, Academics and Communicators Say Writing Remains Top SkillAugust 7th, 2022 by Seth Arenstein
Length matters. While good writing is good writing, PR professors and communicators differ over short- and long-form’s dominance.
You Need the Chicken and the Egg: Quelling Illusions of Content AnalysisAugust 2nd, 2022 by Mark Weiner
Common wisdom says PR pros must choose humans or machines when conducting media content analysis. The common wisdom is wrong.
Coordinating PR and Marketing to Avoid Unwise Ad Placement and Reputation DamageAugust 2nd, 2022 by Erika Bradbury
In a politically divided world, ads can land in places that embarrass companies, causing reputation damage. PR and marketing must coordinate.
Nostalgia Works: Bears and Bells Boost Engagement 31% YOY with Colleges’ Social PostsJuly 28th, 2022 by Erika Bradbury
Data from Shareablee powered by Comscore illustrates an age-old maxim: people are more inclined to buy when they feel good about what they’re purchasing.
PR’s Key Role in Shaping Companies’ DEI Narratives and StrategyJuly 28th, 2022 by Marilyn Vollrath
PR has a key role in implementing DEI. In addition, PR pros are critical in relaying companies’ DEI narratives. This checklist will help.
Managing YOTEL’s Global PR: Constant Communication, Consistency, Flexibility and TravelJuly 27th, 2022 by Seth Arenstein
Keeping messaging consistent across 22 hotels in various global markets isn’t easy. YOTEL VP Olivia Donnan says flexibility is key.