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DEI, Purpose, Crisis, Personalization and Technology Seen Powering Successful PR in 2021

December 1st, 2020 by

For 2020, personalization was predicted, in 2019, as a dominant theme. Trust topped the 2019 list. Some trends for 2021 extend what 2020 highlighted: greater emphasis on DEI, purpose and internal communication.

human and tech

Why Communication Analysis Continues to Need a Human Element

December 1st, 2020 by

While counterintuitive, broad acceptance of technology to advance productivity and efficiency reveals a greater need for the human elements required to manage tools and think about data they generate.

A Tall Order: Strategic Pitches Ensure Media Coverage for Historic Arts Venue During COVID-19

December 1st, 2020 by

We visited the web site of Newark Symphony Hall (NSH), the Garden State’s largest arts venue and one of its oldest. The first thing we saw is that NSH is closed for COVID. So, try getting support for arts-related projects when performances are suspended. Yet that’s the assignment for women-owned Violet PR, which won what seemed, on first glance, a dubious victory, to represent NSH.

Key Lessons from Messaging to Frontline Workers During Coronavirus

December 1st, 2020 by

While many businesses are accustomed to working virtually, essential workers have remained on site during the pandemic. In pre-coronavirus times, internal messaging routinely thanked staff, celebrated victories, updated employees and bolstered morale. During the past nine months, the volume of such messaging has risen significantly.


Foundations of Fundraising: PR’s Relationship with Philanthropy

December 1st, 2020 by

Philanthropy always played a significant role within PR—and vice versa. A public figure or corporation wants the right PR campaign for a favorable image through philanthropy. Nonprofits need campaigns and influencers to raise awareness.

cruise during COVID

How a Small PR Firm Handled a Crisis at Sea and a Global Media Frenzy at the Pandemic’s Start

December 1st, 2020 by

[ Editor’s Note: Having a plan is the minimum requirement for crisis pros. That’s not always possible as veteran brand communicator Bobbie Carlton tells us in this Q&A.] PRNEWS: Give us the scenario


What California’s Expanded Privacy Law Means for Communicators

December 1st, 2020 by

Just when you thought you understood the complexities of the relatively new California Consumer Privacy Act (CCPA), on Election Day 2020, voters in the Golden State decided to take CCPA even further. By a wide margin (56-44 percent), they approved the California Privacy Rights Act (CPRA). Think of this new package as CCPA 2.0. There is a lot to unpack in this new law and how it might influence communicators and their clients doing business in California.

business growth

Communicators Target Growth Sectors to Build Business During Pandemic

December 1st, 2020 by

For most people working in PR and communications, 2020 will forever be known as a crisis. That’s it. Continual crisis. And while crisis stymied many industries this year, it made communication more essential. When clear delivery of information becomes a necessity, the communication industry should grow. While the advertising world watched agencies shrink due to client losses and budget cutbacks, some PR shops expanded. We look at several examples of growth.

working mom at home distracted by kids

HPE CCO Emphasizes Internal Communication as Half its Workforce Plans to WFH Post-Virus

November 30th, 2020 by

The PR industry might need to come up with a new term for Internal communication now that so many staffers are working from home. For HPE CCO Jennifer Temple the issue seems permanent. In a wide-ranging interview she tells us nearly half her company’s 62,000 global staff probably will not return to the office on a regular basis after the pandemic. Temple tells us how her team plans to engage a segmented employee base.

Social Media War Rooms Need to Focus on Listening and Advance Prep

November 3rd, 2020 by

Having an extensive social media strategy is a key part of crisis readiness. In addition, it can help a company take advantage of a breaking situation that falls short of crisis. A healthy social media plan