In 2011, Texas public schools lost $5.3 billion to massive budget cuts. As a result, schools were forced to cut valuable educational programs. One piece of curriculum in danger of losing its funding was A Legacy of Giving (Legacy), a nonprofit organization that teaches children to be philanthropists.
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Human Touch Is Most Vital Part of Tracking Social Media Metrics
September 23rd, 2013 by Angela JeffreyThe growth in the analysis of social media has been driven by the sheer volume of data it generates, allied to the need for greater scrutiny of the Internet.
PR News Announces Platinum PR Awards Finalists
September 23rd, 2013 by PRNEWSPR News is proud to honor the top PR pros behind the most effective communications initiatives of the year at our Platinum PR Awards luncheon.
How To Brace for Social Media Attacks
September 23rd, 2013 by Jeremy RosenbergFrom Kenneth Cole’s tweet during Arab Spring to the recent YouTube video of a Golden Corral chef featuring meat behind a dumpster, the Web is littered with branded stories of woe.
How To Improve Finances by Adding a CFO
September 16th, 2013 by Rick Gould, CPA, J.DA PR agency needs a strong financial leader to maximize its potential profitability. Yet the majority of PR agency CEOs are not financially savvy, no matter how creative and brilliant they are at what they do
Social Media Shaping Up As Best Contact Channel; US Playing Catch Up With Emerging Countries on Mobile PR Employment Levels
September 16th, 2013 by PRNEWSAbout 80% of consumers who recently contacted a brand through social media received feedback within 12 hours, according to a recent eDigitalResearch study.
What Millennials Can Learn From Graybeards
September 16th, 2013 by Reg RoweStudies have portrayed Millennials as confident and tolerant, but also narcissistic and having a feeling of entitlement.
The Rise of Online Video Provides A New Channel for Your CSR Story Sharper Lens
September 16th, 2013 by Dru DeSantisFor companies that want to convey the impact of their corporate citizenship efforts—whether measured in sustainability initiatives, volunteer hours or dollars; online video can be among the most engaging
Native Ads Emerge as a Storytelling Tool, And PR Pros Refine Their Skills
September 16th, 2013 by PRNEWSThis summer The New Yorker started to experiment with sponsored content, or what is commonly referred to as native advertising; The magazine’s website, for example, now includes a native ad from IBM
Ability to Sustain The Message at Heart of Tumblr’s Growing Appeal
September 9th, 2013 by PRNEWSWhen the Office of the Director of National Intelligence in August rolled out a Tumblr blog about the work of the nation’s intelligence community, it was just the latest in a growing list of U.S. government blogs on Tumblr. The feds now have more than 30 Tumblr blogs, including blogs for the Defense Department and the Internal Revenue Service, according to The New York Times.