Two high-profile B2B CEOs became unlikely cohorts in Twitter’ s 2013 freshman class: Berkshire Hathaway Chairman and CEO Warren Buffett and activist investor, Carl Icahn.
Subscription Content
Conquering Social Media Starts With Buy In From C-Level Executives
September 9th, 2013 by Mary BuhayCase Study: Taco Bell’s New Recipe for Social Media Engagement: Look, Listen and Whip Up Some Dialogue With Fans
September 9th, 2013 by PRNEWSIn 2012, Taco Bell had more than 7 million Facebook fans, all of them garnered via organic growth. For many brands this would be more than adequate; in fact, for several brands the number is unimaginable.
How to Speak Your Stakeholder’s Language
September 6th, 2013 by Dorian CundickHave you found yourself feeling disconnected from key stakeholders? Are you increasingly frustrated as your repeated attempts at engaging—let alone securing commitment—are falling short of what you had
Arguing PR’s Case for Owning Social Media
August 26th, 2013 by Anne GreenThe social land grab that started like a California gold rush has morphed into a long-term battle over digital manifest destiny.
Case Study: FedEx Overhauls its Diversity Communications Efforts, Turning Control of Magazine, and All Messaging, to PR
August 26th, 2013 by PRNEWSDiverse Appeal, FedEx’s custom publication covering the company’s diversity efforts, has been a staple of the delivery services giant since 1997.
How To Decode the ‘Creative Controller’
August 26th, 2013 by Maria ReitanCarmichael Lynch Spong recently fielded proprietary research that sought to answer the question, “how are women emerging from the recession?”
Traditional PR Efforts Can Provide Support For Investor Relations Goals
August 26th, 2013 by Ned BarnettInvestor relations may be the single most regulated area of public relations. This binds the hands of PR professionals working on behalf of companies that are seeking additional investment, positioning themselves for an IPO, or exploring a merger or acquisition.
You’ve Made it Through a PR Crisis, But Did You Plan for the Aftermath?
August 26th, 2013 by PRNEWSFacebook COO Sheryl Sandberg’s LeanIn.org got hammered in the media two weeks ago when Gawker.com revealed that a LeanIn.org editor was seeking an unpaid intern for an editorial role at the organization
Many Brands Fail to Heed Social Media During a Crisis; Your CSR Efforts Can Go Straight to the Bottom Line
August 26th, 2013 by PRNEWSMore than half (57%) of companies are not using social media as a communications channel during a crisis, according to the latest Business Continuity Insight Survey by PwC.
Case Study: Nestle Waters North America Looks to Reinvent Recycling By Promoting Value of Extended Producer Responsibility
August 19th, 2013 by PRNEWSThe U.S. recycling rate has been holding at a paltry 34% for the past few years, according to the Environmental Protection Agency. What’s more, recyclable materials that are worth billions of dollars are still ending up in landfills each year.