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First Data’s Tobin Starts Firm Gary Tobin, senior vice president of communications and government affairs at First Data Corp. launched a new counseling firm, TOBIN Inc. , in New York. The former American Express Co.… Continued

Almost 90 percent of the advertising agencies responding to a recent survey by the American Association of Advertising Agencies (4As) said they use interactive media in some way. About three out of four responding agencies… Continued

With their intense involvement in legislative and regulatory developments at the local, state and federal levels, many corporate public affairs departments set their priorities in reaction to the timetables or priorities of governmental and legislative… Continued

With tight budgets and pressure from management to show results, more and more organizations are putting their promotional dollars behind direct marketing. The sophistication of databases and expanding number of channels through broadcast, cable TV,… Continued

May 7-10: Center for Corporate Community Relations, “The Institute on Corporate Community Relations,” Boston, 617/552-2555. May 8: Congressional Quarterly, “Using Internet to Find Free or Low-Cost Federal Info,” Washington, D.C., 202/887-8620. May 8: Ragan Communications,… Continued

Next month PR NEWS will send subscribers an exclusive bonus–the “PR NEWS Guide to Media Relations Services.” Included in the guide will be listings of scores of products and services that PR executives rely on… Continued

Gary Grates, president and CEO of Boxenbaum Grates Inc. , New York, was named the 1995/96 “Outstanding Alumnus” of the journalism and public relations department at Utica College of Syracuse University. Grates also initiated the… Continued

Do a simple query on a search engine–and what you usually get are hundreds of documents–many of which are unusable and irrelevant. For example, a Web user looking for Time Warner Inc.’s home page by… Continued

MERCOMM Inc. , Ossining, N.Y., issued a call for entries for its yearly corporate annual report contest. The entry deadline is May 10. Winners will be announced at a ceremony in New York on July… Continued

Brand loyalty is a key concern for marketers today. Insights on increasing customer loyalty are found in “The Fourth Wave: Brand Loyalty Marketing.” By Larry Light and Richard Morgan of the Coalition for Brand Equity,… Continued