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ATLANTA – While improving your communications effort with physicians should be on your internal communications agenda, it’s probably not high on the priority list, according to a recent study. Doctors generally give only fair or… Continued

Nov. 6-8 Managed Care Backlash, Strategies to Overcome Negative Perceptions of Managed Care, sponsored by the International Quality & Productivity Center. Boston. Fees: $1295, Fees plus workshop: $1695. 800/882-8684. Nov. 10-12 First Annual Healthcare Marketing… Continued

Picture these hospital image television ads: An elderly couple walks down the beach together. A group of children play together at a park. A young woman plants a couple of flowers. Are these scenes unique… Continued

dson Moves In With MS&L Andrew Edson & Associates Inc. , New York, a corporate and financial PR firm launched earlier this year, has moved into office space of the New York headquarters of Manning,… Continued

Younger Edelman Promoted Richard Edelman, president and co-CEO of Edelman Public Relations Worldwide, Chicago/New York, was promoted to president and CEO of the firm. Edelman’s father and the firm’s founder, Daniel Edelman, remains chairman, but… Continued

Torrenzano Teams With U.K. Firm The Torrenzano Group , a New York-based investor relations and crisis communications firm, formed an alliance with Lowe Bell Communications, London. Under the terms of the agreement, clients of Torrenzano… Continued

Winner/Wagner Opens In Houston Winner/Wagner & Associates , a Los Angeles-based public affairs firm, has opened an office in Houston. The office will be headed by Don Cornett, who joins the firm as executive vice… Continued

GTE Exec Starts Web Firm Rupert Smith, formerly director of communications at GTE Corp. [GTE], launched Webpolish, Stamford, Conn., a firm that will specialize in design and implementation services for Internet and Intranet sites. The… Continued

Citizens today are increasingly reluctant to sign up for any sort of tax increase, even when the money is destined to support improvements in communities. Yet, for a recent ballot initiative in the Tampa, Fla.… Continued

The readers of PR NEWS selected James Hart Jr., vice president of public affairs at PanEnergy Corp. [PEL] Houston, as 1997 "PR Professional of the Year." A veteran corporate public affairs executive with extensive experience… Continued