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BOSTON – The Medical Marketing Association is shooting for a 70/30 membership ratio that will be dominated by pharmaceutical, diagnostics, medical device and biologics companies. Its secondary audience of healthcare marketing agencies will not be… Continued

In the last issue we looked at American Health For Women; this issue we’ve flipped the gender coin and targeted the editors of Men’s Health, which reaches 1.2 million adult men (primarily 25-49 in the… Continued

February 19-21 University of California at San Francisco’s Cardiovascular Health: Coming Together for the 21st Century, A National Conference. San Francisco. 415/476-5808. March 15-19 American Association of Health Plans’s 1998 Marketing and Customer Service Conferences… Continued

Uninsured Children’s Outreach Campaign Gets $89.5M Support The California Department of Health Services is earmarking $89.5 million over three-and-a-half years for a multi-pronged education and outreach effort to promote the availability of comprehensive health benefits… Continued

Although New York’s Jacobi Medical Center (JMC) is pouring millions of dollars into a high-tech patient information system that is saving the organization thousands of dollars a year, the marketing and PR departments are taking… Continued

To get an insider’s look into the current state of hospital and health system governance and how CEO performance is judged, the American Hospital Association has published a new report on how hospital boards are… Continued

To put patients in the driver’s seat of their care, Pfizer’s Diabetes Control Network program is arming physicians and more than 20,000 diabetics with "Patient Passports," "Continuing Care Records" and a Mission: Control newsletter to… Continued

Healthcare Web sites need to be functional not flashy, says Michael Salius, president of Salius Communications, the PR agency talent behind the award-winning MedSpan Web site (http://www.medspan.com). The site was recognized last month by the… Continued

News Channel Sites Can Tell the Whole Client Story Until recently, the centerpiece of a state-of-the-art crisis management program has been the tried and true crisis management manual. But now, we live in a different… Continued

When the MillerGeer & Associates PR agency got the assignment to light a fire under the subject of obesity for the Center for Surgical Treatment of Obesity it knew it had to put a human… Continued