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What data do consumers value most? Another way of asking that question: What pieces of information about themselves are consumers least concerned about sharing with brands? A survey provides some surprising answers.

Hardly anyone is suggesting abandoning the internet, though it’s probably not a bad thing for communicators and marketers, whose professional lives often revolve around digital communications, to appreciate a declining number of people see the internet as a good thing for society. The findings of a Pew poll might be more marked had it been conducted after Facebook-Cambridge Analytica come to light.

A pair of major PR firms are taking a page from the playbook of consulting firms, offering clients easier paths to a variety of expertise. Weber Shandwick is launching a unit that will consult to brands about corporate culture. On its 90th birthday Ketchum is promising to encircle clients with 14 industrial specialities as well as the traditional PR communications offerings.

It’s arguably the communicator’s main stage: providing messages and data to the CEO and the C-suite. What are the best ways to report data and difficult issues to senior leaders? We ask communicators for tips and tactics.

Our weekly roundup of trends, news and personnel moves in communications and marketing. This week’s stories include the royal wedding’s PR lessons, a Novartis lawyer is a victim of hiring Michael Cohen, Michigan State University and more than 300 gymnasts who suffered under Dr. Larry Nassar’s abuse agree on a $500 million settlement, but how will the school pay?

For a change of pace we asked data partner Shareablee to find the TV shows with the most consumer engagement during Q1 2018. The list of top 10 shows spans the gamut from new, tween-oriented series to morning news shows and an aged comedy series in syndication.

When life gives you lemons, you can cry or make lemonade. So your company is not yet GDPR-compliant and doesn’t seem to be too eager to change its status. That’s a shame because you might be missing a good chance to raise your brand reputation and increase employee advocacy. Most important you might be leaving money on the table.

Imitation might be the sincerest form of flattery, but when it results in the flatterer eating your lunch much of the enjoyment associated with flattery evaporates quickly. This is the case with Snapchat’s features, which Facebook has copied without mercy. Facebook’s features, though, are pulling ahead of Snapchat’s in terms of usage.

Burger King scotched its Have It Your Way slogan back in 2014, but it still urges customers to personalize their burgers. That was part of the conception behind a recent campaign in Spain, where the brand’s Instagram account polled visitors to pick their favorite toppings in exchange for a free Whopper, customized with toppings from the survey. The effort turned out to taste good for both the brand and Instagram respondents.

One of the final parts of the diagnosis on Facebook’s health has arrived and the patient seems nearly fully recovered. Usage in the U.S., Facebook’s home country, has not budged despite the platform’s most difficult period since it went public in 2012. Security remains a concern to users, though, and Facebook’s demographic means it remains the adult in the room of social media channels.