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This week we take a look at lesson from the ongoing writers’ strike, a new COVID testing rollout and ESG broken promises. 

Stephen Chavez, president of ChavezPR and PRSA Los Angeles, recently took the helm of nonprofit advocacy organization Latino Equality Alliance (LEA). PRNEWS spoke with him at the beginning of Hispanic Heritage Month about coalition building, the Alliance’s biggest communications priorities and advice for communicators looking to reach the Hispanic market.

It used to be that the boundary between public relations and marketing seemed as wide as the Grand Canyon. Yet today it’s evident that artificial intelligence is not just blurring these lines—it’s erasing them. For those in the PR and marketing realms, AI offers a unique opportunity to dismantle old silos and forge stronger, integrated strategies. 

As Washington continues to evolve, corporate communications officers must take a holistic approach to reputation management, considering public affairs within their broader strategic operations.

We’ve seen a trend over the last year of brands finding themselves in boiling water. So how can a brand get up, dust themselves off, and most importantly, maintain its customers’ trust?

Our contributor argues qualitative consumer research has its limitations, chief among them that consumers don’t think or talk in insights.

Our author provides tips on how to include TikTok in crisis mitigation, social listening and thought leadership components of communications campaigns.

The latest COVID vaccine communication, unsavory 9/11 promotions and another NFL diversity blunder caught our attention for this week’s PR Roundup. 

America is built on diversity; so too should our approach to bilingual communications. Spanish language communications in public affairs is not just about words– it is about bridging cultures and embracing the potential for exponentially greater impact.

PRNEWS held a virtual roundtable with the 2023 Data & Measurement Game-Changers to discuss the value of predictive metrics in media analysis and crisis mitigation; the importance of incorporating a multitude of tools to ascertain sentiment; and resources that communicators can leverage to brush up on their measurement know-how.