Latest Posts

As brands recognize the immense potential of TikTok as a PR tool, they are increasingly leveraging its popularity to reach a wider audience.

If you want to make sure your comms team is efficiently helping to drive business sales objectives today, there are three core things that they should be doing.

PRNEWS reviews the outcomes of brand and consumer outrage, as well as the Propel Q2 Media Barometer, in this week’s PR Roundup. 

PRNEWS Live welcomed Sandy Skees, EVP, Purpose & Impact Global Lead at Porter Novelli. We discussed green washing and green hushing trends that have been circulating as of late, but what is also really happening when it comes to ESG, sustainability and purpose communications. 

LinkedIn Live, a platform feature to livestream events, webinars, lectures, interviews and the like provides an easy method for streaming to your direct audience and beyond.

Our author shares many “do not copy” lessons for teaching clients how to act during press conferences.

With all the hype associated with microtrends, how much attention should brands be paying to these moments?

In this installment, we honor Earth Month and Earth Day with a collection of terms discussing climate and the environment.

To celebrate today’s (April 10) White House Easter Egg Roll, we caught up with the American Egg Board’s new vice president, marketing and communications.

Even experienced PR and communication professionals need a periodic refresher on the basics or insights about new material. Here we offer a brief explainer about deinfluencing.