As exemplified by Taylor Swift’s impact on the NFL this season, an alternative approach to influencer marketing is emerging—one that involves partnering with influencers genuinely interested in your brand, even if their audience might not traditionally align with your product or service.
Latest Posts
Employee Engagement: How to Master the Art of Executive Q&As
February 7th, 2024 by Valerie Di MariaAll-hands meetings and town halls, whether in person, virtual, or hybrid, are vital platforms that enable employees to engage with leaders. But they also carry high risk for executives. To achieve this balance, you should avoid these six don’ts—applicable whether you are speaking with internal audiences of 1,000 or one-on-one.
Top Tips: How to Leverage the Super Bowl for an Unlikely Audience
February 7th, 2024 by Nicole SchumanHow can one decide to enter the conversation—especially as an outlier—and appeal to that broad of a base (such as the Super Bowl audience)?
Communications Strategy: Three Fundamental Aspects to Building a Movement
February 2nd, 2024 by Kaylee HultgrenLulu Cheng Meservey, former EVP, Corporate Affairs and Chief Communications Officer at Activision Blizzard, shares lessons on internal communications, board governance and building movements through messaging.
PR Roundup: Elmo’s Empathy, Super Bowl Ad Preview, Higher Ed Crisis Prep
February 1st, 2024 by Nicole SchumanThis week’s PR Roundup looks at Elmo’s impact on mental health, a preview of Super Bowl advertising themes and a new frontier for niche PR: Higher education.
What Communicators Can Learn From Gen Z’s Influencer Playbook
February 1st, 2024 by Jennifer DanielOur author explores what PR professionals can learn from of a pair of Gen Z influencers’ approach to content creation and digital marketing.
TikTok News Anchors: A New Frontier for PR Professionals?
February 1st, 2024 by Nicole SchumanThis shift in media consumption habits presents a unique opportunity for PR professionals. TikTok news anchors may help communicators to reach Gen Z in a way that traditional media outlets cannot.
Explainer: A Guide to Integrated Marketing Communications
January 31st, 2024 by Kayla HannemannIMC, also referred to as integrated marketing or integrated marketing communications, is a holistic approach to communication in which unified messages are shared across multiple channels. Our author breaks down the concept in the latest installment of our Explainer series.
Communicating Purpose in the Age of Polarization
January 30th, 2024 by Alex LewisRather than bringing people together, research shows that highlighting the seriousness of a cause through outspoken and progressive messaging is actually driving a wedge between Americans at a time when unity is needed.
PR Roundup: Media Layoffs and Media Relations, Causes That Count and Lessons from Kyte Baby
January 25th, 2024 by Nicole SchumanWe examine how exactly to handle media relations during media layoffs, what causes people really care about, and PR lessons from the Kyte Baby apology saga.