For this edition of Top Five, we asked communicators for advice about making a big announcement for a celebrity client or organization.
Latest Posts
Preparing for Possible Negative Super Bowl & Olympics Media Coverage is PR’s Job
January 31st, 2023 by Arthur SolomonPreparation for negative media coverage always is important. For tentpole events like the Super Bowl and the Olympics, it’s table stakes. Here are tips for preparing companies.
First Steps During a Crisis: Gauge the Intensity and Show Vulnerable Side
January 30th, 2023 by Seth ArensteinIn part II of our interview with PR crisis pro Bridget Paverd, we focus on a human dimension of crisis, apologizing with humility.
AP Style Update: Super Bowl and Football Terms
January 30th, 2023 by Nicole SchumanIn this AP style installment, we tackle everyone’s favorite fake American holiday, the Super Bowl.
Recession and Covid Fears Linger, Yet PR Can Thrive in 2023
January 30th, 2023 by Jennifer RisiWe are in uncertain times as recession loom, as does Covid, yet demand for thoughtful communication is rising. Our author is optimistic. Now’s the time for providing expertise on DEI and expanding capabilities of your business and employees, she argues.
Defending Southwest’s Response: Strategic PR is What You Do, Not What You Say
January 27th, 2023 by Anthony D'AngeloProfessor Anthony D’Angelo responds to a PRNEWS article and defends how Southwest Airlines handled its winter debacle. He argues strategic PR is about what you do, not what you say. As such, PR should lead Southwest’s recovery.
Roundup: Hindenburg’s Important Facts, M&M’s Sticky Mess and Raising ChatGPT’s Allowance
January 26th, 2023 by Seth ArensteinIn this edition of Week in Review, the Hindenburg-Adani case shows an activist investors’ allegations demand factual responses.
[VIDEO] PRNEWS Live Discusses Mentorship
January 26th, 2023 by Nicole SchumanTo celebrate National Mentorship Month, PRNEWS Live welcomed Lisa Vasquez-Fedrizzi, senior vice president, people + culture at Lippe Taylor. We discussed all aspects of mentorship including finding a mentor, being a mentor and how to navigate those relationships.
How Should Communicators Use ChatGPT?
January 25th, 2023 by Nicole SchumanChatGPT may work well for organizations without the resources for a communication department. However, the technology’s advantages remain debatable. For now.
Data Roundup: Smaller Newsrooms, San Francisco’s Name, Employers and Political Info
January 25th, 2023 by Seth ArensteinIn this Data Roundup, we examine media, pitching, trust in business and creators/influencers. We also touch on ChatGPT and San Francisco.