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2010 Platinum PR Awards: Cause-Related Marketing

October 5th, 2010 by

Winner: Paine PR – Iams Home 4 the Holidays Continues Its Mission to Save the Lives of Homeless Pets Building on a successful 2008 campaign that featured celebrity spokesperson Felicity Huffman, in 2009 Paine PR… Continued

2010 Platinum PR Awards: Satellite Media Tours

October 5th, 2010 by

Winner: The Goodyear Tire & Rubber Company/Coyne Public Relations – Goodyear ‘Get There’ Awards Goodyear had long provided the aerial footage of the Olympics for North American viewers. For the 2010 Vancouver games, Goodyear looked to… Continued

2010 Platinum PR Awards: Annual Report

October 5th, 2010 by

Winner: Aetna – Aetna Annual Report – “Creating Value, Shaping the Future” Seeking to provide an engaging context for its annual report, Aetna released its first-ever online summary in spring 2010. As part of an initiative… Continued

2010 Platinum PR Awards: Research and Measurement

October 5th, 2010 by

Winner: Association of American Railroads/Ogilvy Public Relations Worldwide – Freight Rail Works Dirty. Inefficient. Old. These were some of the words congressional influencers were using to describe freight rail before Ogilvy PR and AAR launched an… Continued

2010 Platinum PR Awards: Global PR

October 5th, 2010 by

Winner: The Coca-Cola Co. – Expedition 206: 365 Days, 206 Countries, 1 Mission Building upon the digital activity already buzzing about the brand, Coca-Cola launched Expedition 206 to connect more closely with a young audience—and give… Continued

2010 Platinum PR Awards: Hall of Fame

October 5th, 2010 by

These three initiatives have set high benchmarks for originality and execution, and will likely be referred to for years to come. We honor them as inductees in our Hall of Fame. Southwest Airlines Nuts About… Continued

2010 Platinum PR Awards: Rebranding/Repositioning

October 5th, 2010 by

Winner: Kimberly Clark/Marina Maher Communications Inc. – Poise and Whoopi Goldberg Destigmatize Taboo Health Condition Marina Maher was charged to engage the public in a highly private issue—to improve general awareness of Poise, a product specifically… Continued

2010 PR News: Financial/Investor Relations

October 5th, 2010 by

Winner: Novartis AG/Ruder Finn – Restoring Confidence and Driving Reputation in an Economic Crisis Big Pharma’s resiliency has been tested during the global downturn. In response, Novartis wanted to break from the struggling pack and reassure… Continued

Nonprofit PR Awards Finalists Announced

October 4th, 2010 by

The finalists of PR News’ Nonprofit PR Awards have set benchmarks for creativity, passion and commitment. PR News will honor their work at a luncheon event in Washington, D.C., on Nov. 3.

2010 Platinum PR Awards: Social Media Campaign

October 4th, 2010 by

Miller Meiers H&R Block Get It Right Social Community H&R’s strategic goals for a social media platform included becoming a live conduit for sharing ideas and advice and establishing itself as a friendly, reassuring source… Continued