Winner: Hormel Foods/Burson-Marsteller Hormel Foods Corporate Reputation Program Hormel Foods and PR agency Burson-Marsteller have worked successfuly to change Hormel’s external reputation as the company that makes Spam and canned chili. Burson-Marsteller and Hormel’s 2009… Continued
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2010 Platinum PR Awards: Product Launch
October 5th, 2010 by PRNEWSWinner: Xplor Riviera Maya – PR Launch Campaign for New Park Xplor How do you promote the launch of an eco-theme park in the middle of a worldwide financial crisis and immediately after a local sanitation… Continued
2010 Platinum PR Awards: Internal Publication
October 5th, 2010 by PRNEWSWinner: ITT Defense & Information Solutions – SystemsNews: Internal Communications for the Home Front and the Battlefield The bimonthly SystemsNews was developed to be an easy-to-read touchstone for ITT employees across the globe, giving employees information… Continued
2010 Platinum PR Awards: Firm of the Year (Midsize)
October 5th, 2010 by PRNEWSWinner: Carmichael Lynch Spong Doug Spong, founder of Carmichael Lynch Spong, often reminds his staff of 200+ that the sun never sets on “Spong Nation.” Even in a tough economy, the Minneapolis-based PR firm (with offices… Continued
2010 Platinum PR Awards: Pro Bono Campaign
October 5th, 2010 by PRNEWSWinner: The Marcus Group Inc. – Restoring Gilda’s Club NNJ Campaign Created in memory of the late comedian Gilda Radner, cancer support organization Gilda’s Club of Northern New Jersey was on the verge closing its doors… Continued
2010 Platinum PR Awards: Employee Relations
October 5th, 2010 by PRNEWSWinner: ITT Corp. – ITT’s Employee-Based Approach to Lean Six Sigma Three years after launching its Lean Six Sigma program, ITT’s Texas Turbine Operations facility found that the performance improvements were not as dramatic as anticipated.… Continued
2010 Platinum PR Awards: Firms of the Year (Small)
October 5th, 2010 by PRNEWSWinner: Lambert, Edwards & Associates Founded 12 years ago as a public relations and investor relations agency, Lambert, Edwards & Associates has morphed into a full-service PR firm that knows the technical aspects of investor relations… Continued
2010 Platinum PR Awards: PSA
October 5th, 2010 by PRNEWSWinner: Legacy/Ad Council/YouCast – Becoming an EX: National Quit Smoking Campaign As part of its effort to extend the reach of EX, a national quit smoking plan, Legacy, which has spearheaded the campaign, created PSA elements… Continued
2010 Platinum PR Awards: Podcast/Videocast
October 5th, 2010 by PRNEWSWinner: Allrecipes.com – 2009 Thanksgiving Webcast To position itself as the online go-to Thanksgiving resource, Allrecipes.com invited home cooks into its kitchen the day before Thanksgiving for a live webcast to view staff preparing its budget… Continued
2010 Platinum PR Awards: Editorial/Op-Ed
October 5th, 2010 by PRNEWSWinner: Kaiser Permanente Northern California – Talking Health Care and the Bottom Line With Business Decision Makers In response to dire unemployment levels in California, which had a negative impact on Kaiser Permanente’s health care membership,… Continued