Winner: Kaiser Permanente Kaiser Permanente built upon its reputation for leadership in healthcare in 2009 with a number of high-profile campaigns, including a partnership with Eating Well to promote KP’s commitment to farmers’ markets and sustainable… Continued
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2010 NonProfit PR Awards: Video/Podcast
November 3rd, 2010 by PRNEWSWinner: Institute of Food Technologists (IFT) – 2010 A Day in the Life of a NASA Food Scientist To educate students, teachers, the media and the general public about the food science and the technology profession,… Continued
2010 NonProfit PR Awards: Marketing
November 3rd, 2010 by PRNEWSWinner: Legacy – Truth Tour 2009-2010 In its 11th season, the truth Orange Summer Tour successfully educated and engaged teens by delivering bold, thoughtful anti-smoking messages around the country and through a barrage of media outlets.… Continued
2010 NonProfit PR Awards: Annual Publication
November 3rd, 2010 by PRNEWSWinner: Legacy Foundation – Legacy Progress Report: The Voices of Change With the publication of its 2009 annual report, Legacy Foundation achieved its goals of highlighting its accomplishments over the past two years, marking its 10-year… Continued
2010 NonProfit PR Awards: Use of Twitter
November 3rd, 2010 by PRNEWSWinner: The New York Public Library – Twitter Success Through a Coordinated Staffing Model The New York Public Library increased its online presence and website visits through its @nypl Twitter handle. NYPL ran Twitter campaigns, such… Continued
2010 NonProfit PR Awards: Green PR
November 3rd, 2010 by PRNEWSWinner: American Society of Landscape Architects/Lady Bird Johnson Wildflower Center at the University of Texas/ U.S. Botanic Garden – The Sustainable Sites Initiative According to a survey from the American Society of Landscape Architects, only 10.1%… Continued
2010 NonProfit PR Awards: Advocacy Campaign & Lobbying
November 3rd, 2010 by PRNEWSWinner: The New York Public Library – Don’t Close the Book on Libraries A potential budget cut of $37 million in spring 2010 motivated the New York Public Library to launch a 360 degree campaign centered… Continued
2010 NonProfit PR Awards: Social Responsibility Campaign
November 3rd, 2010 by PRNEWSWinner: Tilson Communications – Do Something 101 To make an impact during the back-to-school season, Staples sought to demonstrate its commitment to education by helping many of the 13 million youths who return to school with… Continued
2010 NonProfit PR Awards: Fundraising Campaign
November 3rd, 2010 by PRNEWSWinner: United Nations Foundation – Send a Net, Save a Life, See a Game The United Nations Foundation’s Nothing But Nets campaign has provided insecticide-treated bed nets to fight malaria in Africa since 2007. In 2009,… Continued
2010 NonProfit PR Awards: Social Media Campaign
November 3rd, 2010 by PRNEWSWinner: Greater Philadelphia Tourism Marketing Corp. – With Love Philadelphia XOXO In mid-2009, the Greater Philadelphia Tourism Marketing Corporation sought to elevate Philly’s status as a premier tourist destination, focusing on expanding and branding GPTMC’s 11… Continued