Latest Posts

PR Lessons in Mergers From the CBS-Viacom Deal

August 14th, 2019 by

There’s no arguing about the importance of a steel-toed communication plan for a company merger. External AND internal communications need to be orchestrated in respect to many audiences—investors, employees, consumers, the media and more. It can be somewhat overwhelming for those involved to perform with speed and accuracy, all the while keeping a brave face for those unsure of an acquisition’s future impact.

Why The CEO and C-Suite Should be on Social Media

August 14th, 2019 by

It’s a given that social media is critical to many if not all companies. And you’d agree that culture flows from the top in most organizations. Fine, then why do more than 60 percent of CEOs lack a social presence? It’s becoming more difficult for the C-suite to ignore the influence social media has not only on consumers but shareholders, team and brand.

Lessons in Timely and Tactful Response from the Newark Water Crisis

August 13th, 2019 by

The Newark water crisis, like its sister tragedy in Flint, Michigan, has proven to be an insurmountable PR challenge for local government. More than 100 of the 240 water samples derived from the city of Newark this year contained federally unacceptable levels of lead, leaving impacted occupants of the city panicked for clean water. As families grow thirstier for an explanation behind the chaos, they have started to believe legal action may be the only way to motivate local government. 

Is Podcasting Right for Your Brand? Tips From The Experts

August 13th, 2019 by

Whether you’re jumping into podcasting as a producer or a guest, two things should have already happened: you decided on a great story to tell and how to tell it. But if the “how” is via a podcast, how can you be sure that’s the right choice?

Monsanto’s ‘Fusion Center’ Shows Proactive Crisis Prep Can Go Too Far

August 12th, 2019 by

Monsanto’s targeting of  journalist Carey Gillam grants PR professionals a revelatory look at just how far the agrochemical giant was willing to go to silence its critics. For communicators, many of the tactics used against Gillam look familiar. In this case, though, they were weaponized in the interest of spinning factual reporting. Here’s what we learned.

How to Identify Emotional Intelligence in a Prospective Employee

August 12th, 2019 by

A candidate’s resume doesn’t tell the whole story. Emotional intelligence is not quantifiable on a CV but it has been identified as the number one quality you need in a new employee. So it’s important first to understand what EI is, and then use your interviewing skills to suss out clues. Here’s how.

How to Master Your Instagram Photo Formats [INFOGRAPHIC]

August 9th, 2019 by

Rather than displaying posts as a messy mix of all three formats, consider what story you want to tell when choosing each post’s square, landscape or portrait image layout. Captivating Instagram’s visually overstimulated audience requires intensive attention to detail.

Can Equinox and SoulCycle Recover From a Brand Values Disconnect?

August 8th, 2019 by

We live in an era with unparalleled access to information. Anyone can search for a name for a background check on a person’s work, family or interests. Every company should continue to vet investors and senior management on an annual basis, especially during sensitive political times.

Webinar Recap: 10 Crisis Tips to Keep You Cool in the Hot Seat

August 8th, 2019 by

Despite the fact that these frequent crises could have been mitigated early on, even a small team can take on a seemingly insurmountable catastrophe with the right preparation. To help your team understand what conversations need to be happening, PRNEWS asked three crisis experts from the b2b, nonprofit, and brand sectors how they make they approach crisis prep in their fields.

Tips for Handling Internal Issues Before They Become Media Events

August 7th, 2019 by

PR employees can and will go to social media when they feel management is not listening to their opinions. This is so particularly when firms engage in work for controversial clients and staff find out in the media. Fortunately, one way to avoid having employee dissent spill into the public domain is to engage in a rigorous internal communications effort, several PR pros told us.