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Amazon and Nike Forego Transparency: Was it the Right Call?

March 12th, 2019 by

The standard line today is that it’s best for brands to practice transparency as much as possible. Maybe, though, the largest brands can get away with not being transparent. Amazon made two significant policy changes in the first weeks of March and refused to say anything about them. Nike endured a few months of crisis prior to Colin Kaepernick with nary a public word. Was avoiding comment the right call?

Here’s What Should Go Into Your Influencer Agreement

March 12th, 2019 by

That moment you’ve secured the first batch of influencers to promote your brand’s products, services or values is incredibly exciting. Partnering with people who can speak to what you do is an increasingly valuable media relations strategy whether your influencers are micro or macro. But with the Federal Trade Commission cracking down on influencers for not disclosing their partnerships and relationships, you’ve got to make sure that your contract, or influencer agreement, is clear in both language and expectations around disclosure.

Ethiopian Airlines Crash Reopens PR Issues from Lion Air Disaster

March 11th, 2019 by

The fatal crash of Ethiopian Airlines Flight 302 on March 10, 2019, re-opened PR issues surrounding a previous air disaster, the demise of a Lion Air flight in October 2018. Boeing’s 737 Max 8 was the aircraft in both crashes. Boeing denies a new flight control system in the Max 8 is to blame for the Lion Air crash. It also claims it communicated to airlines how to use the system. Some victims’ families deny Boeing’s claims.

International Women’s Day: A Mixed Bag for Brands and PR

March 8th, 2019 by

There’s much to celebrate today, which is International Women’s Day, or IWD as it’s known on social media. While many brands are taking the day to tout the strides women have made, others are selfishly co-opting the moment in pursuit of profits. Meanwhile the PR community should have mixed emotions today too. PR has had plenty of success in recognizing women, yet sexism remains, as does a wage gap and a dearth of women in leadership roles.

Weird Neuroscience: Tips for Breaking Out at SXSW

March 8th, 2019 by

Good news and bad news. One of the most anticipated events of the year, SXSW, begins today in Austin, Texas. Yet with thousands of brands from all over the world descending on the festival, how can your brand break through with it narrative? Neuroscience and deep research might hold the answers, argues 5WPR EVP Matthew Caiola.

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Facebook Sues Fake Follower Shops, Merges Messaging and Enters the Cryptocurrency Game

March 7th, 2019 by

Facebook made headlines this week with two major announcements: First, the tech giant is pursuing legal action against companies that sell fake followers and likes; secondly, it plans to blur the lines between WhatsApp, Messenger and Instagram in order to allay privacy and usability concerns. It was also recently revealed that Facebook is entering the cryptocurrency game. So, how will these changes impact professional communicators?

How to Craft Your Brand Video Strategy Before Hitting ‘Record’

March 7th, 2019 by

We’ve all seen a powerful video that makes us laugh, cry or take action in some way. But communicators must be able to craft video content that is both compelling and likely to drive business results—a common requirement from senior leaders before they approve a video budget. PR News hosts our Video Workshop next Friday, March 15, at D.C.’s historic National Press Club. Ahead of the workshop, here are three tips for communicators to keep in mind before shooting video.

Research Shows Why Brands Should Take a Stand

March 6th, 2019 by

There’s more research showing CSR is no longer a nice-to-have, writes Judith Rowland of FleishmanHillard. Consumers expect brands to take stands on social issues or risk losing their business. And brands must walk the walk. The research found that 47 percent of engaged customers are less or not at all likely to purchase from companies whose business practices are inconsistent with their CSR promises.

What Goldman’s New Dress Code Says About the Millennial Workplace

March 6th, 2019 by

On Tues., March 5, investment bank and financial services company Goldman Sachs Group Inc. announced that it would loosen up its stringent employee dress code. Announced via internal memo signed by Goldman executives including chief executive David Solomon, this new “firm wide flexible dress code” has been instituted due to “the changing nature of workplaces generally in favor of a more casual environment.” The memo also urged employees to dress in a manner consistent with their client’s expectations.

PRN-Meltwater Survey: 80% of PR Pros Say Influencers Are Important to Success

March 5th, 2019 by

The use of influencers is such a new tactic, there’s a lack of agreement on what exactly an influencer is. There’s plenty of agreement, though, about the popularity and importance of influencer marketing and communication, a new survey from PR News and Meltwater shows. The survey also finds brands’ and organizations’ budgets for influencer spending are holding steady or rising.