Our contributor shares his tips for launching and running a communications and PR consultancy.
Tips for Your First Year in ConsultingMay 17th, 2023 by Brandon Lee
Spring Clean Your Earned Media MindsetMay 17th, 2023 by Diana Bardusk
Now that spring has sprung, many brands and communicators are knee-deep in 2024 planning. As you’re tackling your spring cleaning, take this time to refresh your media mindset with these five earned media trends.
Why Experiential Events are Key to Brand AwarenessMay 16th, 2023 by Dwayne Barnett
One way that organizations can set themselves apart from competitors is through experiential events. Our contributor explains how.
Deeper Data Insights are Key to Demonstrating ROI in PRMay 15th, 2023 by Susan Thomas
“What’s the real value?” is a question that never goes away and underpins every new business presentation. So what should PR pros do?
Absolut VP of Marketing: Metaverse is Conduit that Brings Together PeopleMay 15th, 2023 by Erika Bradbury
Absolut Vodka last year entered the metaverse, expanding its presence at Coachella into the digital realm. PRNEWS caught up with Matt Foley, VP of Marketing for Absolut, to talk about the brand’s experience in the space and its plans for the future.
Why It’s Sometimes Best to Use Silence Before and During a CrisisMay 12th, 2023 by Dustin Siggins
Like anything else, silence is the right solution under the right circumstances. Our contributor discusses recent events and shares when it’s the right time to remain quiet.
PRNEWS Announces Winners of 2023 Digital AwardsMay 11th, 2023 by PRNEWS
PRNEWS today announced the winners of its 2023 Digital Awards, which celebrates the most innovative digital communicators and campaigns.
How to Get Google’s Attention with AI-Generated ContentMay 11th, 2023 by Matt Raven
Our author provides tips to help ensure your content — irrespective of how it’s produced — gets Google’s attention and drives long-term traffic for your clients.
Maximizing Executive Social Media Engagement to Amplify Company MessagesMay 10th, 2023 by Tai Nichols
Executives are expected to not only lead their companies but also to actively participate in promoting and amplifying their brands’ messages on social media. Here’s how.
Podcasts Can be a Critical Part of Your Crisis StrategyMay 10th, 2023 by Brett Bruen
Podcasts can be an effective way for executives to build credibility and trust with key stakeholders, argues our contributor.