Latest Posts

Flat design concept of consulting, key account manager, business plan. Vector illustration for website banner, marketing material, business presentation, online advertising.

Tips for Your First Year in Consulting

May 17th, 2023 by

Our contributor shares his tips for launching and running a communications and PR consultancy.

Spring cleaning concept with supplies over floral background

Spring Clean Your Earned Media Mindset

May 17th, 2023 by

Now that spring has sprung, many brands and communicators are knee-deep in 2024 planning. As you’re tackling your spring cleaning, take this time to refresh your media mindset with these five earned media trends.

Blur, defocused background of public exhibition hall.

Why Experiential Events are Key to Brand Awareness

May 16th, 2023 by

One way that organizations can set themselves apart from competitors is through experiential events. Our contributor explains how.

Double exposure of graph and rows of coins for finance and business concept

Deeper Data Insights are Key to Demonstrating ROI in PR

May 15th, 2023 by

“What’s the real value?” is a question that never goes away and underpins every new business presentation. So what should PR pros do?

Absolut VP of Marketing: Metaverse is Conduit that Brings Together People

May 15th, 2023 by

Absolut Vodka last year entered the metaverse, expanding its presence at Coachella into the digital realm. PRNEWS caught up with Matt Foley, VP of Marketing for Absolut, to talk about the brand’s experience in the space and its plans for the future.

Creative design. Contemporary art collage. Businessman sealing giant's head mouth with tape symbolizing ban of opinion. No comments. Concept of business, challenge, forbiddance. Flyer design

Why It’s Sometimes Best to Use Silence Before and During a Crisis

May 12th, 2023 by

Like anything else, silence is the right solution under the right circumstances. Our contributor discusses recent events and shares when it’s the right time to remain quiet.

Sparkles grey background with a winners cup. Flat lay style.

PRNEWS Announces Winners of 2023 Digital Awards

May 11th, 2023 by

PRNEWS today announced the winners of its 2023 Digital Awards, which celebrates the most innovative digital communicators and campaigns.

Keywording, SEO keyword research, keywords ranking illustration concept for web landing page template, banner, flyer and presentation

How to Get Google’s Attention with AI-Generated Content

May 11th, 2023 by

Our author provides tips to help ensure your content — irrespective of how it’s produced — gets Google’s attention and drives long-term traffic for your clients.

An African-American man dressed in a sharp blue suit with a white shirt and a vibrant red tie, holding an iPhone in his hand. The image focuses on the upper body, showcasing professional attire and the modern device.

Maximizing Executive Social Media Engagement to Amplify Company Messages

May 10th, 2023 by

Executives are expected to not only lead their companies but also to actively participate in promoting and amplifying their brands’ messages on social media. Here’s how.

Professional microphone with waveform on blue background banne

Podcasts Can be a Critical Part of Your Crisis Strategy

May 10th, 2023 by

Podcasts can be an effective way for executives to build credibility and trust with key stakeholders, argues our contributor.