Latest Posts

Whether you’re jumping into podcasting as a producer or a guest, two things should have already happened: you decided on a great story to tell and how to tell it. But if the “how” is via a podcast, how can you be sure that’s the right choice?

Monsanto’s targeting of  journalist Carey Gillam grants PR professionals a revelatory look at just how far the agrochemical giant was willing to go to silence its critics. For communicators, many of the tactics used against Gillam look familiar. In this case, though, they were weaponized in the interest of spinning factual reporting. Here’s what we learned.

A candidate’s resume doesn’t tell the whole story. Emotional intelligence is not quantifiable on a CV but it has been identified as the number one quality you need in a new employee. So it’s important first to understand what EI is, and then use your interviewing skills to suss out clues. Here’s how.

Rather than displaying posts as a messy mix of all three formats, consider what story you want to tell when choosing each post’s square, landscape or portrait image layout. Captivating Instagram’s visually overstimulated audience requires intensive attention to detail.

We live in an era with unparalleled access to information. Anyone can search for a name for a background check on a person’s work, family or interests. Every company should continue to vet investors and senior management on an annual basis, especially during sensitive political times.

Despite the fact that these frequent crises could have been mitigated early on, even a small team can take on a seemingly insurmountable catastrophe with the right preparation. To help your team understand what conversations need to be happening, PRNEWS asked three crisis experts from the b2b, nonprofit, and brand sectors how they make they approach crisis prep in their fields.

PR employees can and will go to social media when they feel management is not listening to their opinions. This is so particularly when firms engage in work for controversial clients and staff find out in the media. Fortunately, one way to avoid having employee dissent spill into the public domain is to engage in a rigorous internal communications effort, several PR pros told us.

Communicators who love what they do often speak of good PR as storytelling. To that end, some of Morrison’s greatest quotes help distill what makes strong storytelling tantamount to good communication—bridging the distance between writer and reader, between us and them. Like good communication, good storytelling creates an authentic connection with your audience that cannot be shaken. Here’s a look at some of Toni Morrison’s most powerful quotes on storytelling.

Corporate commitments to the big picture confer a halo that transcends commerce. So how do you get that halo? One of the most common—and effective—ways is via a CSR campaign. Here are some tips that can help you use these to connect with your audience and not just inspire loyalty, but inspire change.

Veteran PR pro Arthur Solomon assembles a checklist comprising the traits he thinks would make the perfect PR pro. The idea for this exercise is based on an assignment a brand executive gave him years ago, when he was with Burson-Marsteller. Despite the myriad changes in PR since that time, the traits he chose then don’t seem very different from those he says he’d pick today. They include a mix of media relations skills, integrity, and creative thinking.