Business Insider is now allowing journalists to use AI for first drafts without needing to disclose usage to readers. While the presence of AI in newsrooms is inevitable, disclosure alone won’t safeguard credibility.
Latest Posts

AI Disclosures Won’t Preserve Trust in News, but Prioritizing Readership Might
September 25th, 2025 by Nicole Tidei
PR Roundup: PR Lessons from Kimmel’s Monologue, Pitching Podcasts and Debuting “BrutalGPT”
September 25th, 2025 by Nicole SchumanIn this PR Roundup we look at the PR world’s reaction to Jimmy Kimmel’s critical monologue messaging, encouraging numbers surrounding podcasts and a cheeky campaign surrounding ChatGPT.

PR Ethics and Agility: How to Practice Swift PR Without Losing Integrity
September 23rd, 2025 by John McCartneyEthical agility means acting swiftly without compromising on principles. It’s about creating systems and strategies that are nimble yet always guided by core values.

Going Viral Becomes Strategy: Lessons from Gavin Newsom’s Social Surge
September 22nd, 2025 by Lori RuggieroNewsom has not only amplified his digital presence but has also added a new twist to political engagement in the digital age.

PR Roundup: Kimmel Free Speech Fallout, Comscore Launches Scoreboard, Gen Alpha Drives Family Purchases
September 18th, 2025 by Nicole SchumanThis week’s PR Roundup looks at the chilling effect of employer retribution for triggering Charlie Kirk remarks on social media, how a new Comscore tool can inspire brand creativity and a new study that shows how Gen Alpha controls many purchasing decisions in the household.

Inside the Post Search Era of Pay-to-Participate Public Relations
September 16th, 2025 by LISA ANN PINKERTONThe key to maximizing media investments and establishing a well-known brand is an integrated approach, where P2P complements PR.

Why Narrative Intelligence and GEO Are Redefining Reputation Risk
September 15th, 2025 by Michael BritoNarrative intelligence, GEO and REO are not separate boxes to tick. Together, they form a decision architecture that forces you to ask harder questions.

PRNEWS Announces 2026 Agency Elite Top 120
September 15th, 2025 by PRNEWSPRNEWS’ sixth annual Agency Elite honors, which pays homage to the industry’s most innovative PR, marketing and communications firms in the business, highlights 120 influential agencies this year—from well-known industry players to smaller boutique firms that punch far above their weight.

Story Mining: The Essential PR Pro Skill for the AI Era
September 14th, 2025 by Karina FrayterStory mining, the ability to consistently uncover and shape compelling narratives from everyday business activity, has become essential for PR pros.

PR Roundup: U.S. Open Brand Wins, CEO Reveals Price Increases, Humans Prefer Human Content
September 11th, 2025 by Nicole SchumanIn this week’s PR Roundup new data shows us which brands won the U.S. Open, we learn how CEOs should communicate price increases, and new a Sprout Social study reveals that consumers prefer human-generated content rather than AI.