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Margot Edelman, lead of the global tech practice at Edelman, discusses the differences between tech cultures in San Francisco and New York, and Edelman’s unique value proposition in the tech public relations space.

From AI to IRL, CES 2026 made one thing clear: the future of communications isn’t about choosing between technology and humanity—it’s about deliberately blending the two.

These best practices outline how organizations can improve visibility inside AI search tools and integrate GEO into their broader measurement and strategy.

Many companies are now learning the hard way that communicating technical solutions about data centers alone isn’t nearly enough. Those wishing to do more than inform, or more specifically, persuade, must also tell a human story, focused on the benefits for the audience.

As 2026 approaches, it pays to take stock of everything that occurred in 2025 and how it could impact the next year of the PR industry. Some friends in the communications world approached PRNEWS with predictions for the coming year for many PR tenets including digital, crisis, media relations and more.

Rather than thinking of December holidays as a dead zone, think of it as one of the most efficient, high-signal periods of the year to reach journalists. Provided, that is, your pitch is relevant and on-point.

This week’s PR Roundup examines an AI-generated McDonald’s holiday ad gone wrong, a new study by Ruder Finn that reveals employee optimism around AI, and Beaches going all-in on experiential for an Elf on the Shelf vacation no family will soon forget.

What topics attracted the most attention from PR professionals this year? Take a look at the PRNEWS top 5 most-read stories in 2025. Crisis and digital PR seemed to engage our audience most—particularly anything having to do with Substack or LinkedIn.

America 250 offers something PR professionals rarely get: a year-long hook with sustained national attention. This is not a one-day news cycle; it is a once-in-a-generation opportunity to align stories with America’s history.

Discover how AI visibility tools are revolutionizing PR client reporting. Our presenters reveal strategies for tracking competitors, identifying top sources and optimizing content for better visibility.