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Nestlé sign at entrance to North American headquarters Nestlé USA, Inc. Nestlé is a multinational food and drink company.

PR Roundup: Nestlé CEO Crisis, Age Demos and the News, NFL is Back

September 4th, 2025 by

PR Roundup examines the current company instability at Nestlé—which dropped another CEO, a new Pew study on news sources and demographics, and football is back!

Older mature middle aged business woman employee using laptop typing computer sitting at workplace desk. Senior old lady 60s grey-haired businesswoman entrepreneur or executive working on pc in office

Communication Disconnect: Why Frontline Workers Feel Out of the Loop

September 4th, 2025 by

Frontline workers are a company’s most valuable asset, yet many organizations fail to connect with them on a consistent basis.

How Piotr Szczerek Can Apologize and Rebuild After Hat-Snatching Fiasco

September 2nd, 2025 by

One viral moment can destroy a reputation overnight. And that reality played out at the US Open on August 29, 2025, when Polish CEO Piotr Szczerek snatched an autographed hat meant for a young fan from tennis star Kamil Majchrzak. The boy was left heartbroken; the internet was outraged. Here’s how to beyond an apology and take full accountability.

How to Stop Taking Orders and Take Charge of Your PR Career

August 29th, 2025 by

What do you do when your boss seems ready to dismiss your work as “just press releases”? You can take control of your career by developing the professional and psychological skills that show decision makers that you—and your function—play an important role in the company’s overall success. Here’s how.

PR Roundup: Cracker Barrel’s Logo Reversal, Swift-Kelce Engagement, J.Crew’s AI Backlash

August 29th, 2025 by

This week’s roundup looks at Cracker Barrel’s controversial logo relaunch, Taylor Swift and Travis Kelce’s engagement, and the brewing backlash against J.Crew for using AI in creative.

Taylor Swift and Travis Kelce’s Engagement Is the Ultimate Cross-Industry Brand Play

August 27th, 2025 by

Taylor Swift’s engagement to Travis Kelce is more than the latest celebrity headline. Swift and Kelce are major brand names in their respective industries, and their romance provides marketing and communications professionals with a premium case study in cross-industry branding.

Mary Beth Levin graphic for her session AI's Role in Content

AI Bots: Identifying and Defending Your Brand

August 25th, 2025 by

In this clip, Mary Beth Levin, Manager, Social Strategy and Analytics at the United States Postal Service explains how to identify bots on social media and through influencer partnerships, as well as how to protect your brand when the bots turn against you.

Value Over Virality: How to Guide Clients Towards Lasting Impact In The Early AI Age

August 21st, 2025 by

Chasing trends without a deeper strategy still carries real risk, and trending is not the same as winning.

The Home Depot is among the largest American home improvement retailers. It sells construction products, tools and services.

PR Roundup: Home Depot’s ICE Crisis, Target’s CEO Switch and Becoming a Human Burrito with Chipotle

August 21st, 2025 by

This week’s PR Roundup examines the decision of staying silent during crisis—such as Home Depot’s current situation with U.S. Immigration and Customs Enforcement (ICE), and Target announces a new CEO—will it help get sales back on track? Also we look at a fun brand collaboration between Urban Outfitters and Chipotle, just in time for back-to-school. 

PRNEWS Live with Tesia Williams

PRNEWS Live: How #WearSunscreen Broke Through the Noise

August 19th, 2025 by

In this session, Williams talks about the successes and lessons of the #WearSunscreen campaign and developing trust with your audience in a media environment riddled with mis- and disinformation.