Measurement has always been—and will always be—a pillar of PR and communications, but it is usually associated with quantifying the results of external-facing initiatives, especially those that are media relations-related. But, as organizational strength and… Continued
How To
TECHNIQUES FOR STREAMLINING EMPLOYEE COMMUNICATIONS
July 13th, 2009 by PRNEWS1. Clear Line of Sight: • Alignment of job to vision and business strategy • Understanding of values and behaviors expected • Understanding of how actions impact the customer experience 2. Participation: • Opportunity to… Continued
Zeroing in on Your Universe of Online Influencers
June 29th, 2009 by PRNEWSYou could have the greatest messaging, the best brand identity or the coolest content in the world, but if you don’t know where your target audiences are talking to each other online, you’ll never get… Continued
The Art of Listening: Finding & Monitoring The Most Influential Online Conversations
June 29th, 2009 by PRNEWS“From listening comes wisdom and from speaking, repentance.” So goes the old proverb, and nowhere is it more relevant than in social media. After all, with the vast number of online platforms enabling universally broadcast… Continued
12 Rules for Negotiating the Best Agency Agreements With Your Clients
June 29th, 2009 by PRNEWSAccording to Michael Lasky, partner with Davis & Glibert LLP, there are 12 rules agency executives should follow to ensure win-win agreements with their clients: 1. Write a “dear new client” letter. “This is the… Continued
Pay for Play: Prove Your Worth (and Profit) as a Results-Oriented Agency
June 29th, 2009 by PRNEWSDiscussions surrounding compensation practices have been particularly topical lately, what with the news of ailing British Airways ’ new plan to help offset its losses: Ask employees to work without pay for up to four… Continued
Anatomy of an Online News Release
June 22nd, 2009 by PRNEWSCheck out these online news release must-haves for building relationships with (and getting coverage from) journalists and bloggers.
Boosting Your Bottom Line With Cost-Effective Online PR Tactics
June 22nd, 2009 by PRNEWSWhether you are CEE (Chief Executive of Everything) at a start-up company or part of a communications team at a multinational corporation, your operations—at least in terms of paring down and focusing on necessities—are probably… Continued
SELECTING EMPLOYEE COMMUNICATIONS TOOLS IN A MERGER
June 22nd, 2009 by PRNEWS• Dedicated intranet site: A dedicated intranet site should be a hub for news, relevant information and FAQs. Archive all employee communications on the site for ongoing reference. • Executive blog: A blog from the… Continued
United We Stand: Employee Comms During M&As
June 22nd, 2009 by Jason KarpfMergers and acquisitions stir the blood, triggering unconcealed excitement in numerous lawyers, financiers, executives and the media. Another core group has a different reaction to M&A: the employees of newly unified companies whose emotions typically… Continued