2016 Rising PR Stars: Chelsea Curley, Director of Digital Services, John Guilfoil Public Relations LLC

Chelsea Curley is, simply put, a young superstar. She is new to public relations, but brings life experience that you don't always see from even the most experienced publicists. Curley is a true self-starter. She was promoted after 10 months from account coordinator to digital services manager. Now she oversees most of her agency’s nonprofit clients as well as its rapidly growing web design and social media division.

Curley takes a PR approach to web design, ensuring that clients have digital portals that convey accurate, concise and clear information. Over the past year and a half, one of the biggest news stories in New England has been the Gloucester Police Department ANGEL Initiative and the creation of the Police Assisted Addiction and Recovery Initiative (P.A.A.R.I.). Curley has been at the forefront of this initiative, not only leading basic PR efforts but also organization-building efforts. She reached out to hundreds of drug treatment centers and brought them into the fold, ensuring that the initiative would not fail out of the gate.

Curley’s work targeted and garnered media attention in hyperlocal, local, regional, national and international media outlets, including ABC News, ABC Radio, The New York Times, "Dateline," The Canadian Broadcasting Corporation, The Associated Press and AFP.