Stories by Sophie Scott, FleishmanHillard

3 Ways Communicators Will Be Critical to AI’s Impact on Reputation

July 27th, 2018 by

There is much talk about how jobs and the economy will fare as a result of the continuing advance of AI and automation. As communicators, though, we should also be looking at AI’s impact on reputation and the role PR will play in educating the public about critical issues related to AI, argues Sophie Scott, global managing director of FleishmanHillard’s technology sector practice.