Stories by Seth Arenstein

A weekly roundup of trends, news and personnel moves in the PR industry. This week’s stories include a strange time in Washington, D.C., an industry post for Mark Weiner and Ogilvy’s reorg begins on this side of the Atlantic.

Sponsoring a tent pole event such as the Grammy Awards does not insure you’ll pull big engagement numbers on social. In fact, none of the sponsors of the 2017 Grammys, held Feb. 12, made the Top 10 list of most-engaged brands on social that you see on this page, according to Shareablee data provided to PR News Pro.

It certainly takes a village to run a company, small, medium or large. Yet the landscape is filled with brands where one part of a company doesn’t seem to know what the other parts are doing. Ditto the lack of communication between business units. In an era of social media, this lack of coordination between business units can be devastating. Communicators should be leading the charge for integration.

Technology has influenced nearly everything we do, including communications. How a technology company uses technology to communicate, but also finds ways to blend in the human touch, which makes the message much more real.

In this era of the 24/7 news cycle, Moments, Twitter’s curated collection of tweets and videos, has become a favorite stop for a fast check of the news and celebrity tidbits. But last week it seemed to disappear from mobile screens. It hasn’t. Moments has been moved somewhere less conspicuous. True, that seems like we should be preparing its obituary, but Twitter swears Moments is alive and well. And at least one social media insider says there’s a silver lining in all this for brand communicators.

As the first month of the year comes to a close, there’s still time to take a fresh look at how you build awareness for your brand. We asked Mo Moorman of Aurora Healthcare to share a short case study about how he publicized a hospital and its services.

Our weekly roundup of trends and personnel moves. Featured this week is a story about regulating influencers and involving the Kardashians. In addition the heads of PRSA and The Arthur W. Page Center blast alternative facts and fake news.

Tech Initiative: If 2016 was an indication, Finn Partners rarely sits still. After a slew of acquisitions last year, this week it will announce it’s created an initiative catering to brands in the cutting-edge technology space. Called Next Tech, it aims to help brands in artificial intelligence (AI) and other technologies explain their businesses.

Rocked by several crises, Delta begins providing diversity training to cabin crews. This a good move by the air carrier as diversity incidents rose fast in 2016, prompting the Department of Transportation to issue guidelines to airlines and passengers recently. The larger question for communicators, though, is any industry immune to social media-driven crises?

Our weekly roundup of trends, news and personnel moves in PR. This week we feature stories about LEVICK acquiring Chase as well as news about the Volkswagen diesel issue.